“The first time I did an online focus session, I wasn’t quite sure what to expect (or exactly what was expected from me). InsideHeads helped me get the session setup fast. The meeting facilitation is impressive– I really believe that I needed a specialist to manage this study — and the summary was quickly prepared, accurate, and insightful.”
“Speed, accuracy, and the feedback we needed from InsideHeads… who could ask for anything more?!”
“Right off the bat InsideHeads offered great insight into how to improve our questionnaire. They had the survey up and running on the Web quickly and we were able to obtain quality data faster online than traditional offline research methods. InsideHeads understood our objective, which was evident in the well-written report they provided soon after data collection. The timely data we received from InsideHeads was truly actionable.”
“Once we nailed down the research objective, InsideHeads handled everything. My staff and I were able to observe the group discussions online remotely and discuss the results immediately among ourselves online. We received the transcripts right after the group, and InsideHeads soon delivered a well-organized report, including participant quotes to support each finding. The customer feedback InsideHeads was able to mine was very helpful in our business planning.”
“Jennifer Dale is a pioneer in the online survey industry. It’s rare to find someone with such a thorough understanding of the business, so dedicated to her work and responsive to her customer’s requirements.”
“Check with Jennifer Dale at InsideHeads for the best online focus group tools that provide quality insights quickly and cost-effectively. We’ve used her for several online focus group projects over the last year. Her online platform is very easy to use, and she’s a terrific moderator.”
“Jennifer Dale has been conducting online focus groups since 1998. She has done it all — recruitment, moderating, reports, etc. She has vast knowledge and experience. Taking that experience, she developed her own focus group technology (VFF), automating many of the functions that she used to do by hand. The VFF has great features, including easy access to de-identified screener data, a “back room” where clients can observe and send messages during the group, pre-loading of all exhibits and URLs for ease of showing them to participants, the ability to display the responses on a full screen, and an instant transcript. Her reports show her analytical skills. Also, she rents the VFF to other moderators, and provides them with step-by-step tools to help them recruit, manage and distribute incentives to participants. I recommend her highly.”
“Jennifer Dale, from Inside Heads, has a lot of experience with online focus groups and is as smart, strategic and as quick as they come. She’s even developed a platform for other moderators to use. Highly recommend her.”
I’ve heard more than one respected researcher tell me that online chat focus groups do not allow for a significant depth of response and that respondents provide short, top of mind answers of limited value.
With more than a thousand notches on our online chat belt we can soundly report that participants provide as much detail and depth as is requested, provided you have a skilled interviewer and a well conceived discussion guide.
When the moderator asks a question to a group responding only via text, some respondents will answer right away, then follow that up with detail in a separate comment, while others will type the whole answer before hitting send. However they answer, it is surprisingly intuitive to follow the collective conversation as it scrolls on the screen, and even easier on the back-end to pull what you need from the transcripts.
When pulling key quotes for your report, simply combine any “choppy” answers from a single respondent so you have the full picture of what the participant actually conveyed.
For example, a discussion about a new plastic storage container prompted a multitude of separate responses from a single participant over the course of several minutes. When pulled together, the brevity builds and begins to tell the full story:
“The containers are great… the attached lids… we have an office full of the old lids, no bottoms… the new containers stack well… labels don’t fall off… [I use the new containers for] storing everything here and at home that fits… [before I discovered these containers] I struggled with cardboard boxes we assembled ourselves… we can’t use the cardboard for long term storage… falls apart.”
-Kim, 35, male, IL