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Spring Ahead, Fall Back – But Why?
In the US today, the 2nd Sunday in March and the first Sunday in November, most of the country recognizes Daylight Savings Time (DST). From…
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Why GenZ’s “Buying Power” Is Becoming a Force for Ethical Change
Among all the buzz about GenZ, one thing is becoming crystal clear: they’re not just a new consumer segment, they’re a powerful one shaping how…
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5 Things Marketers Need to Know About GenZ (Based on New Research)
When you hear “Generation Z,” you might think digital natives and you wouldn’t be wrong. According to recent research published in the International Journal for…