“The first time I did an online focus session, I wasn’t quite sure what to expect (or exactly what was expected from me). InsideHeads helped me get the session setup fast. The meeting facilitation is impressive– I really believe that I needed a specialist to manage this study — and the summary was quickly prepared, accurate, and insightful.”
“Speed, accuracy, and the feedback we needed from InsideHeads… who could ask for anything more?!”
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“Right off the bat InsideHeads offered great insight into how to improve our questionnaire. They had the survey up and running on the Web quickly and we were able to obtain quality data faster online than traditional offline research methods. InsideHeads understood our objective, which was evident in the well-written report they provided soon after data collection. The timely data we received from InsideHeads was truly actionable.”
“Once we nailed down the research objective, InsideHeads handled everything. My staff and I were able to observe the group discussions online remotely and discuss the results immediately among ourselves online. We received the transcripts right after the group, and InsideHeads soon delivered a well-organized report, including participant quotes to support each finding. The customer feedback InsideHeads was able to mine was very helpful in our business planning.”
“Jennifer Dale is a pioneer in the online survey industry. It’s rare to find someone with such a thorough understanding of the business, so dedicated to her work and responsive to her customer’s requirements.”
“Jennifer Dale at InsideHeads is a top notch professional who has a great online focus group software application.”
“Check with Jennifer Dale at InsideHeads for the best online focus group tools that provide quality insights quickly and cost-effectively. We’ve used her for several online focus group projects over the last year. Her online platform is very easy to use, and she’s a terrific moderator.”
“Jennifer Dale has been conducting online focus groups since 1998. She has done it all — recruitment, moderating, reports, etc. She has vast knowledge and experience. Taking that experience, she developed her own focus group technology (VFF), automating many of the functions that she used to do by hand. The VFF has great features, including easy access to de-identified screener data, a “back room” where clients can observe and send messages during the group, pre-loading of all exhibits and URLs for ease of showing them to participants, the ability to display the responses on a full screen, and an instant transcript. Her reports show her analytical skills. Also, she rents the VFF to other moderators, and provides them with step-by-step tools to help them recruit, manage and distribute incentives to participants. I recommend her highly.”
“Jennifer Dale, from Inside Heads, has a lot of experience with online focus groups and is as smart, strategic and as quick as they come. She’s even developed a platform for other moderators to use. Highly recommend her.”
“I really like the advance thinking and post-thinking of InsideHeads in their market research – and their quick thinking in the middle of their online focus group studies. Online focus groups have really helped our clients understand what is inside the heads of their customers – and it has helped create better websites and branding programs.”
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