Author: InsideHeads
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Which Online Qual Research Method Has the Lowest CPI?
Calculating cost-per-interview (CPI) of different qualitative research methods can be an eye-opening exercise. Excluding recruiting and incentives, which vary, we can estimate typical costs of…
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When Did Online Qual Begin?
The moment people could connect and communicate online, researchers were there. In the beginning the research was technical, paving the way for a vast network…
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Online or In-person Focus Groups?
When comparing the costs to conduct focus groups online to in-person (face-to-face), it’s important to consider which elements are, and are not, included in each. …
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Who Provides the Best Marketing Research Platforms?
When conducting marketing research online, it’s important to understand and implement the technology required for your target market. So who do you tap for the…
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Great Ideas Gone Wrong
When what sounds like a great idea goes wrong, what can we learn?
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The Meeting Facilitation is Impressive
Categories: Testimonials
“The first time I did an online focus session, I wasn’t quite sure what to expect (or exactly what was expected from me). InsideHeads helped…
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InsideHeads – Who Could Ask for Anything More?
Categories: Testimonials
“Speed, accuracy, and the feedback we needed from InsideHeads… who could ask for anything more?!”
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Obtain Quality Data Faster Online
Categories: Testimonials
“Right off the bat InsideHeads offered great insight into how to improve our questionnaire. They had the survey up and running on the Web quickly…
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Observe Group Discussions Online Remotely
Categories: Testimonials
“Once we nailed down the research objective, InsideHeads handled everything. My staff and I were able to observe the group discussions online remotely and discuss…
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Pioneer in the Online Survey Industry
Categories: Testimonials
“Jennifer Dale is a pioneer in the online survey industry. It’s rare to find someone with such a thorough understanding of the business, so dedicated…
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