Cell Phones + Toilets

More people have cell phones than toilets, revealing a true shift in priorities and a serious need to get areas in South Asia and Sub-Saharan Africa plumbed.

While there’s no exact number to rely on, it is estimated that nearly 8 billion (7.9) people have a mobile phone.

A number that seems large, until you realize it’s huge when you learn there are just 8.1 billion humans on the entire planet.

Take that statistic and throw it against the fact that across the world, 1.5 billion people still do not have access to a toilet.

So, on any given day, more than 18% of people (nearly 1 out of 5) don’t have a toilet to sit on while using their phone.

What does this say about humanity?

Take Note

Do you have notes everywhere? Sticky notes? Napkin scribbles? Thoughts to remember? It’s OK. Really.

If you’re one of those people who writes notes by hand, technology is here to help. You can continue to jot down ideas that are then digitized into typed, searchable form.

Moleskin & Neo Smartpen use their own special pen and paper to digitize your handwritten notes.

Wacom Smartpad and Bamboo Slate digitize your writing and doodles using a highly sensitive tablet on which any kind of paper or pen can be used.

Livescribe uses a special pen to digitize both your vocalized and handwritten notes.

Evernote and One Note are platforms that can convert written words inside to text, which covers everything from written notes to typed documents to wine labels – whatever printed items you want to easily recall at a future time.

How do you decide which tools, if any, to buy?

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Boost Attendance

As a researcher, I conduct a lot of interviews. Some are one-on-one, or “individual” and others are in groups. Some interviews use video, some use audio, and others are group text chats with or without a visual component. Regardless of the means of communication, all human research has the same challenge: recruiting.

Filtering, validating, and setting expectations for the right people is THE most important part of any research study. That’s true whether you’re seeing them in-person or working with them online.

The final chapter to recruiting is go time – the reason you paid a recruiter in the first place. Your participants need to show up!

So what will help make that happen? As a marketing researcher who has been working online since 1996, I’ve relied on these tips that have stood the test of time:

  1. A thoughtful + clear agenda with time commitments everyone sticks to
  2. Manageable objectives, only bite what team members can chew.
  3. Short meeting time commitments. Keep it simple + such.
  4. Start on the half hour. More people will show. It’s weird.

CNBC reported that researchers at YouCanBook.Me revealed the best time and day to have a meeting, and the results are sort of surprising. It’s obviously not Monday or Friday, I can tell you that from personal experience.

Reporter Logan Hailey offers some tips to run a highly effective meeting, all good ideas. Especially now, with the massive increase in virtual meetings and uncomfortable Zoom waves. Zoom themselves has some meeting tips for their own platform, and there are dozens of other means to connect that may suit you, including GoTo/Join.me, WebEx, GoogleMeet, FaceTime and more.

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