Webcam Focus Groups

webcam-elderly-coupleWebcam focus groups work best with 3 to 5 participants who are comfortable with the technology and being on camera. The moderator and the participants are connected via video and audio, which allows for one person to speak at a time during the group interaction.

Like chat groups and IDIs, webcam focus groups are conducted in real time for a set duration.  Group discussions via webcam are best when a group dynamic is preferred, immediate facial expression is critical to ascertain, and/or you need participants to show or do something in real time.

One common misconception about webcam focus groups is that they are less expensive than other methodologies. While they do eliminate travel expenses and save time, successful (i.e., seamless) webcam focus groups require a trusted platform, skilled technicians, and an experienced webcam moderator.

Advisory Boards

Benefits of Online Qual

Bulletin Board Groups

Case Studies

Chat Focus Groups

Client Testimonials


In-Depth Interviews (IDIs)

Online Focus Groups

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Social Media Listening

Virtual Focus Facilities – Platforms + Apps

Web Surveys

Webcam Interviews + Focus Groups

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