Our History

Amy Yoffie
Amy Yoffie, Writer, Innovator & Pioneer of Online Marketing Research

In early 1994, Amy Yoffie started a company called Research Connections with a small team of researchers to design, program, and conduct marketing research over the Internet.

In June of 1997, Yoffie delivered two new platforms to the marketplace: one for conducting online focus groups and the other for administering web surveys. For the next several years, Jennifer Dale, President + CEO of InsideHeads, worked with Amy Yoffie and her team to refine and improve the platforms to best fit the rapidly changing culture.

Read more on history of online qualitative research.

Advisory Boards

Benefits of Online Qual

Bulletin Board Groups

Case Studies

Chat Focus Groups

Client Testimonials


In-Depth Interviews (IDIs)

Online Focus Groups

Online Moderator Training


Social Media Listening

Virtual Focus Facilities – Platforms + Apps

Web Surveys

Webcam Interviews + Focus Groups

InsideHeads Online Marketing Research Since 1998

Reliable, Trouble-Free Research Platforms

Experienced Research Pioneers

Outstanding Service

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