President + CEO

Jennifer Dale, President + CEO

jen-dale-smallJennifer is seasoned marketing professional and pioneer in online market research. With experience on both the buyer and provider sides, Jennifer keenly paints a full picture and thoughtful strategy for each research objective that always delivers actionable results. Her passion for marketing, perceptive insights, and consistently high standards continue to keep InsideHeads on the shortlist of research providers for some of the world’s most discriminating clients.

Jennifer received her BA in Communications and Advertising with honors from Penn State University before accepting a job with the popular apparel company Phillips-Van Huesen (PVH) in 1991. While working at PVH, Jennifer received her MBA in Business & Marketing from Rider University. As the internet emerged and Americans went online, Jennifer worked with Amy Yoffie at Research Connections to develop two of the first web-based online platforms for conducting surveys and focus groups.

Jennifer is co-author of Qual-Online, The Essential Guide and published articles in QRCA’s Views, MRA’s Alert! and Quirk’s Marketing Research Review.

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