Eliminate travel, invite more observersWhat do online focus groups cost? Consider these costs when designing an online marketing research study:

$_________ Recruiting + Incentives (values typically equivalent to traditional face-to-face recruiting)

$_________ Research Platform/Facility (includes data reporting)

$_________ Project Management (organization + communication w/all parties)

$_________ Design, Moderation, Analysis + Report (qualitative research professional)

For assistance estimating cost-per-interview (CPI) for different online qualitative research methodologies, checkout our handy Online CPI chart.

InsideHeads Price Chart for Online Focus Groups

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Bulletin Board Groups

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Chat Focus Groups

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In-Depth Interviews (IDIs)

Online Focus Groups

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Social Media Listening

Virtual Focus Facilities – Platforms + Apps

Web Surveys

Webcam Interviews + Focus Groups

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4 thoughts on “Pricing”

  1. Would love to give my opinion to help improve products and help companies sell more of there product.

  2. Hi Janusz, Sure, are you registered as a member of the InsideHeads Research Panel? To be eligible to participate in research studies, go to and select the Join Now button on the page. It’s free and takes just a few minutes to register. Cheers!

    Best, David

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