How did Online Qual become a thing?
The moment people could connect and communicate online, researchers were there. In the beginning the research was technical, paving the way for a vast network of open communication that was to follow.
As this virtual network of people began to grow, marketing researchers strapped on their boots and began exploring new ways of mining and collecting data.
It wasn’t long before social researchers suited-up and started using email, group chats and bulletin board systems (BBS) to gather information. All of these initial efforts cleared the way for what has become qualitative research today.
Some of the earliest known marketing research was conducted using bulletin board systems (BBS). Online chat groups burst on to the scene in 1992 and continued to expand as the vast number of internet service providers came on board. The increased use of webcams and mobile devices over the years have fueled the growth of video interviews.