History of Online Qual

Ricardo Lopez, Hispanic Insiights
Ricardo Lopez of Hispanic Insights was an early explorer using BBSs to interview other students at Syracuse University in 1984

How did Online Qual become a thing?

The moment people could connect and communicate online, researchers were there. In the beginning the research was technical, paving the way for a vast network of open communication that was to follow.

As this virtual network of people began to grow, marketing researchers strapped on their boots and began exploring new ways of mining and collecting data.

Marian Salzman, CEO Havas Worldwide North America
Marian Salzman moderated the first online focus group using a custom AOL chat room in 1992.

It wasn’t long before social researchers suited-up and started using email, group chats and bulletin board systems (BBS) to gather information. All of these initial efforts cleared the way for what has become qualitative research today.

Some of the earliest known marketing research was conducted using bulletin board systems (BBS). Online chat groups burst on to the scene in 1992 and continued to expand as the vast number of internet service providers came on board. The increased use of  webcams and mobile devices over the years have fueled the growth of video interviews.

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See also

Benefits of Online Qual

Bulletin Board Groups

Case Studies

Chat Focus Groups

Client Testimonials


In-Depth Interviews (IDIs)

Online Focus Groups

Online Moderator Training


Social Media Listening

Virtual Focus Facilities – Platforms + Apps

Web Surveys

Webcam Interviews + Focus Groups

InsideHeads Online Marketing Research Since 1998

Reliable, Trouble-Free Research Platforms

Experienced Research Pioneers

Outstanding Service


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