Our History

Amy Yoffie
Amy Yoffie, Writer, Innovator & Pioneer of Online Marketing Research

In early 1994, Amy Yoffie started a company called Research Connections with a small team of researchers to design, program, and conduct marketing research over the Internet.

In June of 1997, Yoffie delivered two new platforms to the marketplace: one for conducting online focus groups and the other for administering web surveys. For the next several years, Jennifer Dale, President + CEO of InsideHeads, worked with Amy Yoffie and her team to refine and improve the platforms to best fit the rapidly changing culture.

Read more on history of online qualitative research.

See also

Benefits of Online Qual

Case Studies

Client Testimonials

Hybrid Research

In-Depth Interviews

Online Moderator Training


Social Media Listening

Virtual Focus Facilities

Web Surveys

Webcam Focus Groups


Reliable, Trouble-Free Platforms

Experienced Research Pioneers

Outstanding Service


One thought on “Our History”

Leave a Reply

Your email address will not be published. Required fields are marked *