Readers give it 5 stars!
This new book by veteran marketers Jennifer Dale and Susan Abbott is full of fun facts, helpful tips, real-life case studies, and step-by-step instructions for carrying out any type of online qualitative research project.
Get on-board and read what the best moderators are reading today: Qual-Online, the Essential Guide.
Masterful, informative, and fun… Snag this book; you’ll laugh and learn your way into better online qualitative research.
-Kendall Nash, VP, Senior Qualitative Consultant, Burke Inc.
After reading this book you will understand why ‘digital’ has the potential to transform qualitative research forever.
-Tom De Ruyck, Managing Partner, InSites Consulting
This guide is a gold mine!
-Shaili Bhatt, Research Director, C+R Research
I was surprised how much I learned chapter after chapter after chapter.
-Pat Sabena, Principal, Sabena Qualitative Research
Countless tips for the novice as well as the experienced online researcher… highly engaging read.
-Jeff Walkowski, Online Moderator Training, QualCore
A very well written, easy to read and comprehensive guide on the most common methodologies in use today.”
-Andreiko Kerdemelidis, Director, VisionsLive
Good read for all researchers out there looking to step up their Online Qualitative Research game!
-Benjamin Smithee, CEO Spych
Informative and packed with ‘been there’ tips.
-Liz Van Patten, President, Van Patten Research
All the tips and tricks for getting the most out of your qualitative research projects from A to Z!
-Jasper Lim, CEO, Merlien Institute, Creator of Qual360 and MRMW Conferences