Qual-Online, the Essential Guide

Qual-Online, the Essential Guide rated 5 stars on AmazonQual-Online, the Essential GuideReaders give it 5 stars!

This new book by veteran marketers Jennifer Dale and Susan Abbott is full of fun facts, helpful tips, real-life case studies, and step-by-step instructions for carrying out any type of online qualitative research project.

Get on-board and read what the best moderators are reading today: Qual-Online, the Essential Guide.

 Masterful, informative, and fun… Snag this book; you’ll laugh and learn your way into better online qualitative research.

-Kendall Nash, VP, Senior Qualitative Consultant, Burke Inc.

After reading this book you will understand why ‘digital’ has the potential to transform qualitative research forever.

-Tom De Ruyck, Managing Partner, InSites Consulting

This guide is a gold mine!

-Shaili Bhatt, Research Director, C+R Research

I was surprised how much I learned chapter after chapter after chapter.

-Pat Sabena, Principal, Sabena Qualitative Research

Countless tips for the novice as well as the experienced online researcher… highly engaging read.

-Jeff Walkowski, Online Moderator Training, QualCore

A very well written, easy to read and comprehensive guide on the most common methodologies in use today.”

-Andreiko Kerdemelidis, Director, VisionsLive

Good read for all researchers out there looking to step up their Online Qualitative Research game!

-Benjamin Smithee, CEO Spych

Informative and packed with ‘been there’ tips.

-Liz Van Patten, President, Van Patten Research

All the tips and tricks for getting the most out of your qualitative research projects from A to Z!

-Jasper Lim, CEO, Merlien Institute, Creator of Qual360 and MRMW Conferences

See also:

Benefits of Online Marketing Research

Bulletin Board Focus Groups

Case Studies

Chat Focus Groups

Client Testimonials

In-Depth Interviews

Online Moderator Training

Pricing

Social Media Listening

Virtual Focus Facilities

Web Surveys

Webcam Focus Groups

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