Online focus groups in real-time via text chat offer a multitude of advantages to participants, the moderator, and back-room observers.
Beyond simply offering a way to effectively interact with more than a dozen research respondents at once, InsideHeads also has the necessary tools and experience to maximize the value of participant feedback.
Chat is Just the Beginning (or the Middle, or the End)
Why just meet for a chat when InsideHeads can also seamlessly elicit individual feedback before or after the group discussion, either through an in-depth phone interview, a questionnaire, or some other enlightening participant activity that will benefit your study.
How Chat Groups Work
Chat focus groups are a fixed duration of usually no more than 2 hours and the discussion occurs in real-time.
Participants respond simultaneously to each question the moderator poses and their comments appear chronologically in a frame that scrolls automatically. In this situation, the participants respond with text to the moderator’s questions, which while typically also typed, can also be presented to the group as live or recorded audio or video.
Regardless which primary mode of interaction the moderator chooses, participants can receive and react to visual stimuli in any format. Chat groups are great for gauging reactions to new concepts, evaluating websites, testing ads and copy, and brainstorming for new ideas.
Chat online focus groups are also the lowest cost of all online qualitative research methods. The low cost-per-interview (CPI) of chat focus groups is the result of having both multiple and multi-synchronous responses in a single session.
See what it’s like to observe a live chat online focus group.
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Webcam Interviews + Focus Groups
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10 thoughts on “Chat Focus Groups”
I would like additional information on how you conduct your focus groups.
Hi Orla, InsideHeads has been conducting online focus groups for a long time! I’ll ask Jennifer to contact you directly, she can answer any questions you have.
I would like to join as a panelist
You are welcome. You just have to go to http://insideheads.com/panel/ and select the Join Now button on the page using your new email address. It’s free and takes just a few minutes. Cheers!
Can I re sign up for this? I used to do it all the time and I am not sure how I stopped getting them. I would love to help w the focus groups again.
hi jill, you bet! just go to https://www.insideheads.com/panel and select the JOIN button. If you already have an account under the same email address, you can reset the password if you don’t remember it.
Do people get paid for doing online focus group?
Hi how do if get more information on focus groups
We Want You! Join the InsideHeads Research Panel for free today.
Hi Leo, yes they do!