Battle of Word Pronunciations

Do you ever hear a word that you pronounce differently than others? Do you make note? Ask? Give a rat’s patooty? Another hobby of mine is to bring the offensive pronunciation into the ring. I love this kind of battle, where common word pronunciations are positioned against each other.

The following stories are all true. The names and places have not been changed to protect the truth.

Eat Your Fruits + Vegetables

A good friend of mine likes to say tow-MAH-toes, poh-TAH-toes, and even BAH-zil. Since this word debate actually has a battle song, they seem to be the most socially acceptable pronunciation discrepancies in American English. Despite the way we say it, we both agree, surprisingly, that tomatoes are fruits and potatoes are vegetables. <Ding> Round Two…


You Mean, Annoy

I was in my late twenties and vacationing in the oh-so-creative Cancun. Hey, it was the 90’s. I never could have guessed that this trip would haunt me for life. For Life.

Put yourself in a fine hotel retail store, the one that sells 2-3 overpriced yacht outfits , suitcases for some reason, and other bawdy accessories we know today that we never really needed. So, it’s the mid 90’s and I’m in the store because I unfortunately also had the decade’s mentality of more sun means beautiful tan. I burned like butter in pan. I knew I needed relief and I knew what I needed to do to get it. I asked the now-I-can-say snotty woman behind the counter, “Do you have any aloe?” I pronounced it correctly. Let the court make note of that solid memory backed up by diary entries, Exhibit D.

The saleswoman replied, “You mean, “ah-LOY”? It was fate that my travel buddies entered the store at this exact moment heard the woman’s response. Knowing me well, they removed me from the potential verbal crime scene quickly. I never did get that ah-LOH lotion. The “Ah-LOY” experience never leaves me. I mean, come ON. Look at that sha-LOY stream? What’s in the ha-LOY log? Did you have any mah-LOY-mars? I need to find that woman.


Howda Hell

My BAH-zil friend was over and she had brought gouda cheese, a favorite of both of ours. As she pulled it out, she called it “GOW-da”. Now… I can be overly confident and wrong, but c’mon, gouda? It’s GOO-da and everyone knows it, so I felt good about challenging her to the dictionary pronunciation and smiled as I typed in gouda (not just a cheese, also a town).

On the gouda reference page there is one little speaker icon, revealing the proper way to say what I knew was goo-da. I tap the little icon and we both lean in, and the damn voice comes back, “GOO-da…. or sometimes HOW-da”. I think I heard the man’s recorded voice even spit a little when he said it. WTH? While my word war is still 0:0, as my friend was close-but-no-cigar with GOW-da I have to admit my friend not only was closer, she knew it wasn’t just GOO-da. Pass the poh-TAH-toes, BAH-zil.


Not Pot

Ahh, another joyous workplace experience with words.

[Scene] The company meeting and the issue had been that storm waters had made the city provided water unpotable. I said “un-POH-ta-bul” and an elderly woman in the meeting corrected me and declared it was “un-POT-uh-bul”. Get those Oxford folks on the horn.

And the answer for how to pronounce unpotable <insert winning drum roll> is “un-POH-ta-bul”. Score! Let the games continue.

With what words have you disagreed on pronunciation?

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Holy Crap, a Clean Joke

A 7-year old told me this joke many years ago and I packed it away for my personal use every now and again. It has never failed to get a sincere chuckle.

Q. What did the left eye say to the right eye?

A. <cross your eyes and say suspiciously> Something smells between us

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The Marketing of Omission

Some people like golf, I like finding marketing mistakes. I read cereal boxes, Ikea instructions, the fine print on the 12-pack of Bounty paper towels. If I see words, I’m moving in.

Like the committed and determined members of medical detector clubs, I enjoy finding spelling errors & other mistakes in massive print runs. It’s a sick hobby, I know, but the pure joy of “it wasn’t me” is a high like no other.

What keeps this odd obsession going? Because Big Foot exists. Mistakes are made. My favorite category are the marketing errors of omission.

Here are some truly odd advertising from popular brands. I’m not sure which of these two brings me more joy. Have you seen others?

Bag Lifting That’s 50% Easier

This beauty came from a Rubbermade trashcan purchased from Ace Hardware in Bonita Springs, FL in 2017. The cardboard wrap over the lid very clearly wanted to explain that lifting out bags from their newly vented version was “50% Easier”. I read the small print only to find what I assume is the same message in other languages.

At first glance, “50% Easier” sounds impressive, but how is the new & improved version 50% easier? And 50% easier than what? They mention the reason is the venting channels. I had no idea such statistical problems were being managed and measured at Rubbermaid, which IMHO is the real story, but I digress. I can’t shake the thought that someone approved this. Once adorned on the trash cans in retail establishments across the country, few customers will question the claim. I shall continue my quest like Marketing Robin Hood, merrily revealing the confusing to the masses.

A Jar of Sweet + Small

One of my all time favorites is this jar of Peter Piper’s Sweet Midgets. These were purchased in 2015 at a local grocery store in the US Virgin Islands, where neither the FDA nor the FTC must not have any offices. This jar does not have the word pickle or cucumber anywhere. No ingredients list. Kudos for including nutritional information, weight & size, and a star-worthy “new sweeter taste”, but yet the buyer still can not be confident what the food actually is in the container except that the label says “Sweet Midgets”.

A quick search on Google reveals only one place (Harter House) sold a jar that looked similar, but today the “page is not found”. Is it possible a pickle producer was dumping their remaining supply of poorly marked Peter Piper’s pickles in paradise?

Wouldn’t be the first time. Year’s ago, bottles of Joy dish detergent for sale in Coral Bay read “Not Your First Choice” proudly on the front. Disgruntled employee? Office dare? Dang, I love this stuff. Years early I witnessed an entire end cap at Walgreens displaying large boxes clearly named “Potable Speakers.” I had to ask another customer to confirm I was reading it correctly, in other words, wrongly. Another notch! “Is there a job for people to do this full time,” I dream.

So back to the sweet midgets. I did finally get up the nerve to fish one of the tiny green turds out of the mystery container. I took a brave bite and I’m pretty sure it was a pickle. Pretty sure.

Does anyone else out there look for marketing mistakes?

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Truth Telling Tips

In an informative blog online at Quirks.com, Market Researcher Maxwell Wang lays out the 4 basics of a good interview.

I don’t want to spoil it for you, Mr. Wang does a great job of explaining each step in detail. Here are the highlights from his tips:

Establish equality, not superiority

Diplomacy in differing opinions: Be confident, not arrogant. ie., Be thoughtful & inquisitive, and firm on following the agenda. Wang notes that non-verbal cues can be helpful here, though I can attest that his tip is equally applicable to audio or text only interviews.

Show Respect

Another helpful reminder is to offer a high level of respect for the intreviewee. Communicate it truthfully, abundantly, and reiterate how valuable their time and opinions are.

Substance over performance

We’ve all seen folks tank on this one and it’s cringe worthy. Pride in your excellent work and career is not the point. The client is all that matters. What does the client need. Understand the ultimate objective of the research, the client’s past experience and current beliefs, and aim accordingly.

Prepare to Improve

As your interviews begin to tally up, remember that it’s ok to regroup and discuss improvements to the discussion guide questions and flow. Concious iterations and acknowledgements where things could be done better are what make the results of a good study a great one. Learn as you go, adjust accordingly, and keep moving forward. Call it “agile”, call it “iterative learning” – we call it continual improvement of the process so we hit that bullseye objective.

Expect the Unexpected

My dad coached my softball team when I was a kid and he would always tell the infielders to crouch with bent knees, because “you never know which way the ball is going to come at you. You want to be able to pivot left or right.” The best players learn to react quickly to the ball’s impending trajectory. A good interview rolls the same. The keenest insights come from what you didn’t know you didn’t know. Stay alert out there!

Oh Crap, The Incentives

And while we’re on the topic of getting to the heart of the matter, I’d be remiss if I didn’t talk about incentives: what participants are paid to share their time and opinions. There are different schools of thought on this one, with some believing incentives bias results. Personally, I believe participants should be fairly compensated. Tom Rich wrote a insightful article about how incentives drive outcomes. Good stuff.

What strategies do you apply in your research to ensure truthful responses?

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Spotlight on Good News

There’s a concerted effort among news organizations today to leave the audience on a high note. Popular series include Steve Hartman’s Kindness 101. The Uplift , NBC Good News, Inspiring America, CNN Good News, regional happy spots (Los Angeles, San Diego, Houston, and New York), GMA Good News, and Fox’s Be Well health spots. There’s a clear news push to find something good in all the mess.

While I listen to Bill Withers singing””Lean on Me”, the human need to connect and feel love sinks in. We live in a world of kinetic chaos that could squash the human spirit, but yet somehow, we find the good. The media offers up these happy bits and we cling to them like life savers. It is my pleasure to throw you one of my favorites.

Austin’s Altruism

Austin is a superhero and it’s not just because he dons a cape. He helps feed the homeless in Birmingham, Alabama. The fact that Austin has been on this earth just 4 years is almost irrelevant. He’s single handedly making a difference. Using his allowance and lunch money, he politely provides and reminds all to “don’t forget to show love”. How did this happen?

Austin’s dad seems just as perplexed, but equally supportive and proud. My favorite part of Austin’s story is that his superhero name is President Austin, as he believes this is what a President does. May we be so fortunate. You have my vote, Austin!

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Spring Ahead, Fall Back – But Why?

In the US today, the 2nd Sunday in March and the first Sunday in November, most of the country recognizes Daylight Savings Time (DST).

From the human desire to commune with nature to the yearning for a longer golf game, nothing was enough to win the argument for change until the trump card came calling: the great war. It took the need to save energy to officially move the needles.

Despite popular belief, Daylight Savings Time (DST) was not implemented in the US to benefit farmers. It was first used in the US in 1918 for 7 months as a means to conserve energy for the wartime efforts of WWI. It was repealed until implemented once more during WW2, referred to as “War Time”.

DST wasn’t a uniform policy in the US until 1966, when Lyndon Johnson signed the Uniform Time Act into law on April 13, 1966. It took 8 years for the law to be fully and effectively implemented across the US.

Arizona and Hawaii have never recognized Daylight Savings Time. US Territories closer to the equator also do not recognize DST, including Guam, Puerto Rico, and the US Virgin Islands.

Did you know… Daylight Savings Time in the US is called Summer Time in most of Europe.

Did you know….  in 2005, President George W. Bush changed the dates of DST in an effort to further save energy. What had been the first Sunday of April to the last Sunday of October for decades, 2007 began DST the second Sunday in March and to the first Sunday in November.

Did you know… most of the world either never observed, or has since stopped observing, DST.

Did you know… All of China is under one time zone.

Did you know… India is also under one time zone (India Standard Time, IST), yet it’s on the half hour (UTC +5:30) and nobody knows why. Theories include the fact that New Delhi is halfway between meridians, so instead of choosing one over the other, they split the difference and applied it across the country.

Did you know… Newfoundland and Labrador is another location on the half hour (UTC -3:30). Why? Well, Newfoundland, at least, at the time was its own domininion, and hence had the right to choose its own time zone. And alas, in 1935 the Newfoundlandians selected their time zone based on the actual time from Grenwich time: 3:30 hours.

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Spring Shake

Daylight Savings is over in the US and whether you schedule it or not, somehow we see grime more clearly after the cold. Blame the angle of the sun, the current Swiffer advertising strategy, or other more logical reasons for Spring cleaning, humans are wired to clean up this time of year. Whether you DIY or contract out the cleaning services, there’s a certain need to start the warmer season with a clean slate.

Why Spring?

One logical reason to clean your house in the 1800’s was because every piece of the interior was covered in soot, the result of burning coal and wood to light the home. Add to that the heating and cooking, and you have yourself a home that resembles the underbelly of a barbecue grill, the covered area we all pretend isn’t there. I imagine living in that time and rejoicing at the first opportunity to open all the windows and begin the cleansing.

Another reason is based in religion. The Jewish tradition of cleaning in preparation for Passover has long been known, as they want to rid their homes of all yeast in support of eating unleavened bread to celebrate the holiday. Christians are also known to “clean house” before Lent and the Persian New Year includes cleaning, or “shaking the house”, for the first day of Spring.

Even today, the simple transition from cold to warm prompts our eyes to see the dirt through the windows we are opening. So the tradition continues, let’s be careful out there.

Spick & Span Success

Whether you have 5 minutes or an entire weekend, you can find ways to get your cleaning done. We tapped into the superior tips from Better Homes & Garden and found a great plan for deep cleaning.

Here are some of the best tips EVER on how to keep your sneakers white. Who knew?? Leather or canvas, there are tried & true methods out there that really work.

And what would a blog offering Spring Cleaning tips be without the tips from the master herself, Ms. Martha Stewart. She starts from the beginning and ends at the finish line, leaving nary a crumb. So if you’re looking for some adult supervision in this area, this is the website for you.

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The Joy of Olive and Mabel

When Covid 19 hit the US with a punch in the Spring of 2020, how did it affect you? How did it affect your family? Your work? Well, if you are a sports caster and there is suddenly no sports to discuss, you, like many, turn your time and talents inward and start taking a long hard look at your home surroundings.

Andrew Cotter transitioned his sports broadcasting skills to his favorite companions: his dogs. Not what you might be expecting, we encourage you to take just a few minutes to enjoy Andrew’s two favorite players. Welcome, Olive and Mabel…

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Cell Phones + Toilets

More people have cell phones than toilets, revealing a true shift in priorities and a serious need to get areas in South Asia and Sub-Saharan Africa plumbed.

While there’s no exact number to rely on, it is estimated that nearly 8 billion (7.9) people have a mobile phone.

A number that seems large, until you realize it’s huge when you learn there are just 8.1 billion humans on the entire planet.

Take that statistic and throw it against the fact that across the world, 1.5 billion people still do not have access to a toilet.

So, on any given day, more than 6% of people (over 1 out of 20) don’t have a toilet to sit on while using their phone.

What does this say about humanity?

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Super Bowl Solar Surprise

Go Chiefs! And go Usher! Super Bowl 58 did not disappoint.

Perhaps you pondered where all the electricity for the whole endeavor was coming from. 621,000 solar panels, to be exact. And that’s a number Las Vegas can take to the bank. With over 300 sunny days per year, the area is prime for receiving and storing solar energy.

And the high environment score isn’t all passive. Allegiant Stadium team members actively collect all the used rubber pellets from the turf for recycling. Tiny bits add up to more than 46 tons of rubber since counting began. The smell must be serious.

Score one for Mother Nature!

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