Tag: trends
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The Perplexing Pimple Persiflage
Marketing trends that appear to contradict human behavior
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Battle of Word Pronunciations
Do you ever hear a word that you pronounce differently than others? Do you make note? Ask? Give a rat’s patooty? Another hobby of mine…
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The Marketing of Omission
Some people like golf, I like finding marketing mistakes. I read cereal boxes, Ikea instructions, the fine print on the 12-pack of Bounty paper towels.…
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Spotlight on Good News
There’s a concerted effort among news organizations today to leave the audience on a high note. Popular series include Steve Hartman’s Kindness 101. The Uplift…
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The Joy of Olive and Mabel
When Covid 19 hit the US with a punch in the Spring of 2020, how did it affect you? How did it affect your family?…
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Cell Phones + Toilets
More people have cell phones than toilets, revealing a true shift in priorities and a serious need to get areas in South Asia and Sub-Saharan…
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Super Bowl Solar Surprise
Go Chiefs! And go Usher! Super Bowl 58 did not disappoint. Perhaps you pondered where all the electricity for the whole endeavor was coming from.…
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Take Note
Do you have notes everywhere? Sticky notes? Napkin scribbles? Thoughts to remember? It’s OK. Really. If you’re one of those people who writes notes by…
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Boost Attendance
As a researcher, I conduct a lot of interviews. Some are one-on-one, or “individual” and others are in groups. Some interviews use video, some use…
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Tell Me Three Things
A respected and beloved colleague in marketing research, Jeff Walkowski, recently published a book, Mr. Online’s Playbook, full of suggestions for better interviewing when you’re…
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