Battle of Word Pronunciations

Do you ever hear a word that you pronounce differently than others? Do you make note? Ask? Give a rat’s patooty? Another hobby of mine is to bring the offensive pronunciation into the ring. I love this kind of battle, where common word pronunciations are positioned against each other.

The following stories are all true. The names and places have not been changed to protect the truth.

Eat Your Fruits + Vegetables

A good friend of mine likes to say tow-MAH-toes, poh-TAH-toes, and even BAH-zil. Since this word debate actually has a battle song, they seem to be the most socially acceptable pronunciation discrepancies in American English. Despite the way we say it, we both agree, surprisingly, that tomatoes are fruits and potatoes are vegetables. <Ding> Round Two…


You Mean, Annoy

I was in my late twenties and vacationing in the oh-so-creative Cancun. Hey, it was the 90’s. I never could have guessed that this trip would haunt me for life. For Life.

Put yourself in a fine hotel retail store, the one that sells 2-3 overpriced yacht outfits , suitcases for some reason, and other bawdy accessories we know today that we never really needed. So, it’s the mid 90’s and I’m in the store because I unfortunately also had the decade’s mentality of more sun means beautiful tan. I burned like butter in pan. I knew I needed relief and I knew what I needed to do to get it. I asked the now-I-can-say snotty woman behind the counter, “Do you have any aloe?” I pronounced it correctly. Let the court make note of that solid memory backed up by diary entries, Exhibit D.

The saleswoman replied, “You mean, “ah-LOY”? It was fate that my travel buddies entered the store at this exact moment heard the woman’s response. Knowing me well, they removed me from the potential verbal crime scene quickly. I never did get that ah-LOH lotion. The “Ah-LOY” experience never leaves me. I mean, come ON. Look at that sha-LOY stream? What’s in the ha-LOY log? Did you have any mah-LOY-mars? I need to find that woman.


Howda Hell

My BAH-zil friend was over and she had brought gouda cheese, a favorite of both of ours. As she pulled it out, she called it “GOW-da”. Now… I can be overly confident and wrong, but c’mon, gouda? It’s GOO-da and everyone knows it, so I felt good about challenging her to the dictionary pronunciation and smiled as I typed in gouda (not just a cheese, also a town).

On the gouda reference page there is one little speaker icon, revealing the proper way to say what I knew was goo-da. I tap the little icon and we both lean in, and the damn voice comes back, “GOO-da…. or sometimes HOW-da”. I think I heard the man’s recorded voice even spit a little when he said it. WTH? While my word war is still 0:0, as my friend was close-but-no-cigar with GOW-da I have to admit my friend not only was closer, she knew it wasn’t just GOO-da. Pass the poh-TAH-toes, BAH-zil.


Not Pot

Ahh, another joyous workplace experience with words.

[Scene] The company meeting and the issue had been that storm waters had made the city provided water unpotable. I said “un-POH-ta-bul” and an elderly woman in the meeting corrected me and declared it was “un-POT-uh-bul”. Get those Oxford folks on the horn.

And the answer for how to pronounce unpotable <insert winning drum roll> is “un-POH-ta-bul”. Score! Let the games continue.

With what words have you disagreed on pronunciation?

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Geek Out On Statistics

Have you seen the enormous volume of publicly available data, as well as written analyses, tables and maps? Whatever stats make your skirt fly up, you’ll find them at the US Census Data website.

2020 Census Data is still coming in. You can signup to receive updates as new information becomes available

You may find some interesting bits of info to share with your client or maps to to add depth to your next pitch or proposal. I could go down the Census Data rabbit hole for days, literally. In addition to raw data, they provide analysis tools as well as written analyses on a ton of topics. Quick Facts, cross-tabs, and even infographic maps can be conjured up with a few clicks.

Play time with Population Pyramids

Megalopolis. Seriously.

Have you heard of Megalopolis? Thanks to this jaw dropping visual, it’s easy to see why this population dense region was so named. It’s also fun to say. Megalopolis.

Jean Gottmann penned the term in his 1961 study about urban trends. He determined Megalopolis to be a region within the northeastern United States that extends from northern Virginia to southern New Hampshire. The area includes popular cities like Washington, Baltimore, Philadelphia, New York, and Boston.

Today, approximately 50 million people live in this band of 103 counties, representing about 15% of all Americans.

Oh-so-much more available to you at the US Census Bureau website.

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Holy Crap, a Clean Joke

A 7-year old told me this joke many years ago and I packed it away for my personal use every now and again. It has never failed to get a sincere chuckle.

Q. What did the left eye say to the right eye?

A. <cross your eyes and say suspiciously> Something smells between us

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The Marketing of Omission

Some people like golf, I like finding marketing mistakes. I read cereal boxes, Ikea instructions, the fine print on the 12-pack of Bounty paper towels. If I see words, I’m moving in.

Like the committed and determined members of medical detector clubs, I enjoy finding spelling errors & other mistakes in massive print runs. It’s a sick hobby, I know, but the pure joy of “it wasn’t me” is a high like no other.

What keeps this odd obsession going? Because Big Foot exists. Mistakes are made. My favorite category are the marketing errors of omission.

Here are some truly odd advertising from popular brands. I’m not sure which of these two brings me more joy. Have you seen others?

Bag Lifting That’s 50% Easier

This beauty came from a Rubbermade trashcan purchased from Ace Hardware in Bonita Springs, FL in 2017. The cardboard wrap over the lid very clearly wanted to explain that lifting out bags from their newly vented version was “50% Easier”. I read the small print only to find what I assume is the same message in other languages.

At first glance, “50% Easier” sounds impressive, but how is the new & improved version 50% easier? And 50% easier than what? They mention the reason is the venting channels. I had no idea such statistical problems were being managed and measured at Rubbermaid, which IMHO is the real story, but I digress. I can’t shake the thought that someone approved this. Once adorned on the trash cans in retail establishments across the country, few customers will question the claim. I shall continue my quest like Marketing Robin Hood, merrily revealing the confusing to the masses.

A Jar of Sweet + Small

One of my all time favorites is this jar of Peter Piper’s Sweet Midgets. These were purchased in 2015 at a local grocery store in the US Virgin Islands, where neither the FDA nor the FTC must not have any offices. This jar does not have the word pickle or cucumber anywhere. No ingredients list. Kudos for including nutritional information, weight & size, and a star-worthy “new sweeter taste”, but yet the buyer still can not be confident what the food actually is in the container except that the label says “Sweet Midgets”.

A quick search on Google reveals only one place (Harter House) sold a jar that looked similar, but today the “page is not found”. Is it possible a pickle producer was dumping their remaining supply of poorly marked Peter Piper’s pickles in paradise?

Wouldn’t be the first time. Year’s ago, bottles of Joy dish detergent for sale in Coral Bay read “Not Your First Choice” proudly on the front. Disgruntled employee? Office dare? Dang, I love this stuff. Years early I witnessed an entire end cap at Walgreens displaying large boxes clearly named “Potable Speakers.” I had to ask another customer to confirm I was reading it correctly, in other words, wrongly. Another notch! “Is there a job for people to do this full time,” I dream.

So back to the sweet midgets. I did finally get up the nerve to fish one of the tiny green turds out of the mystery container. I took a brave bite and I’m pretty sure it was a pickle. Pretty sure.

Does anyone else out there look for marketing mistakes?

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Truth Telling Tips

In an informative blog online at Quirks.com, Market Researcher Maxwell Wang lays out the 4 basics of a good interview.

I don’t want to spoil it for you, Mr. Wang does a great job of explaining each step in detail. Here are the highlights from his tips:

Establish equality, not superiority

Diplomacy in differing opinions: Be confident, not arrogant. ie., Be thoughtful & inquisitive, and firm on following the agenda. Wang notes that non-verbal cues can be helpful here, though I can attest that his tip is equally applicable to audio or text only interviews.

Show Respect

Another helpful reminder is to offer a high level of respect for the intreviewee. Communicate it truthfully, abundantly, and reiterate how valuable their time and opinions are.

Substance over performance

We’ve all seen folks tank on this one and it’s cringe worthy. Pride in your excellent work and career is not the point. The client is all that matters. What does the client need. Understand the ultimate objective of the research, the client’s past experience and current beliefs, and aim accordingly.

Prepare to Improve

As your interviews begin to tally up, remember that it’s ok to regroup and discuss improvements to the discussion guide questions and flow. Concious iterations and acknowledgements where things could be done better are what make the results of a good study a great one. Learn as you go, adjust accordingly, and keep moving forward. Call it “agile”, call it “iterative learning” – we call it continual improvement of the process so we hit that bullseye objective.

Expect the Unexpected

My dad coached my softball team when I was a kid and he would always tell the infielders to crouch with bent knees, because “you never know which way the ball is going to come at you. You want to be able to pivot left or right.” The best players learn to react quickly to the ball’s impending trajectory. A good interview rolls the same. The keenest insights come from what you didn’t know you didn’t know. Stay alert out there!

Oh Crap, The Incentives

And while we’re on the topic of getting to the heart of the matter, I’d be remiss if I didn’t talk about incentives: what participants are paid to share their time and opinions. There are different schools of thought on this one, with some believing incentives bias results. Personally, I believe participants should be fairly compensated. Tom Rich wrote a insightful article about how incentives drive outcomes. Good stuff.

What strategies do you apply in your research to ensure truthful responses?

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Spotlight on Good News

There’s a concerted effort among news organizations today to leave the audience on a high note. Popular series include Steve Hartman’s Kindness 101. The Uplift , NBC Good News, Inspiring America, CNN Good News, regional happy spots (Los Angeles, San Diego, Houston, and New York), GMA Good News, and Fox’s Be Well health spots. There’s a clear news push to find something good in all the mess.

While I listen to Bill Withers singing””Lean on Me”, the human need to connect and feel love sinks in. We live in a world of kinetic chaos that could squash the human spirit, but yet somehow, we find the good. The media offers up these happy bits and we cling to them like life savers. It is my pleasure to throw you one of my favorites.

Austin’s Altruism

Austin is a superhero and it’s not just because he dons a cape. He helps feed the homeless in Birmingham, Alabama. The fact that Austin has been on this earth just 4 years is almost irrelevant. He’s single handedly making a difference. Using his allowance and lunch money, he politely provides and reminds all to “don’t forget to show love”. How did this happen?

Austin’s dad seems just as perplexed, but equally supportive and proud. My favorite part of Austin’s story is that his superhero name is President Austin, as he believes this is what a President does. May we be so fortunate. You have my vote, Austin!

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The Joy of Olive and Mabel

When Covid 19 hit the US with a punch in the Spring of 2020, how did it affect you? How did it affect your family? Your work? Well, if you are a sports caster and there is suddenly no sports to discuss, you, like many, turn your time and talents inward and start taking a long hard look at your home surroundings.

Andrew Cotter transitioned his sports broadcasting skills to his favorite companions: his dogs. Not what you might be expecting, we encourage you to take just a few minutes to enjoy Andrew’s two favorite players. Welcome, Olive and Mabel…

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Finding Your Funny

I came across this online article from The Atlantic and literally LOL’d myself into a good mood. It’s a great read about the weirdness of human behavior and how we animate ourselves to accommodate new means of communication like Zoom. The author, Faith Hill, is a comical social behaviorist from whom I can’t wait to read more. Please, Faith, do more!

Faith Hill’s article put me in such a good mood, it got me thinking. A dangerous course of action, in some cases, but this time all turns out well.

I googled (can you believe that’s a verb?) what we can do to put ourselves in a good mood and that lead me down a bit of a retail rabbit hole, from which I may never fully recover. A massive amount of email spam is sure to come my way from all the self-help articles I found myself dismissing (yet clicking, damn the click!).

What I discovered beyond all the sponsored content is that mood boosting can come from anywhere and can be anything. It depends on your personal preference, which leads to limitless possibilities. From looking at calming pictures to watching cat videos.

It seems we intuitively know what will boost our mood. The key, as with most beneficial things, is to do it. Take the time and watch the cat videos. Laugh at humans failing at almost everything you can imagine. Put the laughing Chewbacca woman on auto repeat. Boost your mood and you’ll always be happy you did.

So whatever legal behavior makes up your secret sauce to getting through the day, you just keep doing it. Life is short. And life can be hard. So take that break and do what makes you happy for a moment. You just might find yourself smiling. And who doesn’t need more of that.

Please share what you do to boost your mood! The Chewbacca Mask Lady Works. Every. Time.

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Travel Smarter

For some of us, it’s been awhile since we ventured out for something better. When it comes to travel in general, some silent shifts have been in play. Here are some tips for a peaceful, rejuvenating travel experience today. Because lately, the “T” in travel almost always stands for trouble.

Flying the Not So Friendly Skies

As for air travel, all I can suggest is to pack light and put on your happy face, as you’re going to need all the patience you can muster to get through it. Author Katie Way from Self.com, however, shares some excellent air travel tips, from stretching to staying hydrated.

Pedal to the Metal

For those looking for freedom that air travel seems to stifle, there’s the open road to consider. Travel & Leisure offers some helpful tips, but sadly there are still some thorns with which to contend.

With GPS practically surgically installed into our souls, getting to where you want to go has “never been easier.” That is, until the GPS navigator’s voice begins to grate on you, or contradict itself, or your phone’s GPS starts competing with your car’s, or when GPS tells you to make illegal turns you only discover when the policeman explains it to you. If you’re looking for some GPS Therapy, may I recommend this informative article from PC Magazine.

Self-driving cars simply scare the hell out of me. Maybe someday the trust will come, but until I can smooth out my relationship with my GPS, I don’t see myself giving up the wheel to technology. What do you think?

Boat? Drone? Jet Pack? How do you hope to be getting around in the future?

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Great Ideas Gone Wrong

When you hear a great idea, how do you know? The idea may sound great, but just because it has good intentions doesn’t mean it will work.  At the very least, a great idea should be feasible and harmless to others.

Good Intentions

Not long ago a group of dedicated volunteers in my town got together to raise money for the local rescue squad. Their idea was to print and sell drink cards that offered a free drink at each of 6 local restaurants. The drinks were valued at $36 and the cards were priced at $20, and all the local restaurants agreed to accept them. Our town is a heavy tourist destination, so cards were given as gifts to visitors to encourage them to check-out local establishments.

Lasting Damage

People bought lots of drink cards and loads of money went to the rescue squad. Success, right? Wrong. Visitors who received the gifted drink card and attempted to use it encountered restrictions and ignorance from uninformed seasonal bar staff. So while the money was made in the moment, the damage of dissing tourists is immeasurable. Vacationers not only recount bad experiences to friends and family members, today their comments on social media reach further and linger longer. Ouch.

The drink card debacle is just one small example in the shadow of a far more substantial bad idea that occurred in Flint, Michigan. Town officials saved money in the moment, but gave way to irreversible damage down the line. Hindsight… you know what they say. So what’s the takeaway?

No Repeat

I can’t help but wonder: We all learn from our own mistakes, so why can’t we also learn from the mistakes of others? Sure, big gaffes get the news, but most mistakes only enlighten the bumbler. In today’s connected world, where is the portal to deposit our lessons learned? Facebook and Instagram are filled with accomplishments, carefully selected ‘selfies’, and emotional, envy-inducing posts. Wikipedia offers us our collectively edited facts, and millions of websites push products and self-serving information. Where is the hub for all things that went horribly wrong? All the lessons of war. Of life. A virtual library of bittersweet warnings, filled with evidence of what not to do.  Or perhaps a way to tag those bits of learning amidst all that worldly web content.

With today’s technology and our tendency to share, a blunder blog sure sounds like great idea…

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