Passion + Focus

Do you have what it takes to work less?

There’s a great story that almost sounds like a fable: a man decides to work less and his life improves. The End. While we’re left with more questions than answers, the tall tale continues through time, giving working people everywhere just an ounce of hope that someday work life will be better.

Well, fable this. There’s a real man named Josh Epperson who succeeded at what seems impossible: he worked fewer hours, his productivity increased, and his happiness soared. WTH? It’s a story worth reading in the Atlantic.

Are you willing to give Epperson’s experiment a try? Tell us all about it, please – inquiring minds!

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To Gift or Regift

That is the question.

Regardless whether you’re on the appalled or clever end of the spectrum, re-gifting is here to stay. Let’s forget about re-gifts you may have received, and focus on gifts you do receive and care to pass on. Here are some solid suggestions to follow:

  1. Re-gift a gift that’s appropriate for the recipient. A tennis racket to someone who doesn’t play tennis does not scream “you should try a new sport,” but rather says “I got this racket and now it’s yours.”
  2. Re-gift the item to someone in a completely separate circle of friends and family. Think about it.
  3. Re-gift new items only. If you have to search your closet for something to give someone, I assure you, they’d rather not have anything. Not everyone expects a gift, especially the older we get. That said, used gifts can be appropriate if they are family heirlooms and come with history and a good story. A broken display plate is never a good story unless your uncle used it as a shield in the Revolutionary War.
  4. Care. Sounds easy enough, but the physical gift is rarely what people remember. What people want to know is that they are loved, and that your thoughtfulness and kindness behind the gesture can be felt that way. So regardless the gift, take the time to write a sincere card with only positive statements. The latter can be tough, so practice it. It’s important. Nothing negative.

While there are other tips to consider, these 4 should keep you off the gossip list as a dreaded Re-Gifter.

However, let it be known that there is another viable strategy: to be renowned as The Re-Gifter. Do it. Own it. Keep that strategy going like a hot potato and you might be crowned King Re-Gifter, a title one can be proud of.

However you approach it, I say go full re-gift and simply be honest and consistent. Don’t be surprised, though, if the gifts stop coming. This can be both a blessing and a curse. Consider it a blessing, less toil on the the re-gifting.

Carry on, good humans!

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Keeping the Peace

From interviews to family table conversations, here are some ways to keep the calm and carry on

Indeed has put together a nice list, much of which involves listening and focusing on the person(s) with whom you’re speaking. People loooove to talk about themselves, so this is a nice parlor trick if you haven’t already figured it out. An abundance of conversation starters from Readers Digest here claim to make you more interesting.

If you’re like me, you remember names the way others remember license plates, so I repeat the person’s name over and over to myself after being introduced, hopefully silently. This doesn’t always work. What do you do?

Asking people questions about themselves, particularly ones that require an explanation or at least something beyond a simple yes or no response is a guaranteed winner. By getting them to talk more, you have more info to mine when asking follow-ups.

Listening was clearly dropped from the American academic curriculum, so a reminder to STFU while also paying attention to their answer.

My personal tip when in a group network? Ask and learn about one, maybe two, people at a time. More than that and you missed your calling as a game show host.

More tips provided by Indeed seem obvious, but you’d be amazed how many people don’t put them into their own practice. Basic advice like:

  • Introduce yourself (people appreciate not having to ask)
  • Say something about yourself (ideally a shared experience)
  • Ask for (or offer to) help

The latter surprised me at first, but makes sense when you realize that people like to be able to help (and appear to help) as much as they love talking about themselves. Get them talking about themselves and how they’ve helped, sit back with the cocktail nuts. Humans are fascinating.

Here’s to smooth sailing on your next opening sentence!

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Yam or Sweet Potato?!

Answer: Not the same

Sweet potatoes are prevalent in the Americas and come in a number of varieties of substance and sweetness. These are typically the orange colored ones, though you might see them in purple and other colors.

Yams, on the side of the tubular continuum, are common in Africa and are more fibrous and whiter on the inside than a sweet potato. In fact, you likely have never seen a Yam.

Bonus Tip: Best Scalloped Sweet Potato Dish: 3 easy ingredients. You got this.

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Why are Some Marketing Research Studies Doomed to Fail?

Regardless how you intend to get your data, the first few steps to achieving success are often brushed over or pushed aside on the way to the finish line. Before identifying the best means of engagement, it’s critical to clearly define both the research objective and the target audience.

  • Where you’re going and why
  • Who you need to interview and why.

Like a beacon of light, a well considered objective propels a project purposely forward to the finish line. Without it, findings flail and resulting recommendations are at risk.

Knowing who to interview to achieve the objective must also be clearly defined. Recruiting appropriate participants starts with a client conversation to identify  demographic, lifestyle, and behavioral attributes of prospective participants. Well designed, unbiased screening questionnaires and extensive identity verification procedures ensure accurate and effective recruiting.

Despite the simplicity of this secret sauce, InsideHeads surveyed research buyers on LinkedIn and discovered “actionable insights” to be “most desired”, yet also “rarely achieved”.

InsideHeads clients always receive pointed recommendations. Born from a deep understanding of both data collection and strategic direction, InsideHeads delivers intelligent insights that will move your unique initiatives forward.

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Online or In-person Focus Groups?

When comparing the costs to conduct focus groups online to in-person (face-to-face), it’s important to consider which elements are, and are not, included in each.  First, let’s compare the basics of four popular types of focus groups:

In-Person Face to Face in Real Time

6-8 Participants for 2 hours

Multi-Media Online Bulletin Board Over Time

15-20 Participants for 3-5 days

Online Text Chat in Real Time

15-20 Participants for up to 2 hours

Webcam (Video Chat) in Real Time

3-5 Participants for up to 2 hours

Now let’s take a look at the cost categories each of those focus group methods will include:

Recruiting & Incentives

Recruiting for online or in-person requires effort, attention, and reliable sources. Cost per recruit are comparable across methods.

Facility & Live Support (in-person or virtual)

Whether your interview is conducted within a brick and mortar building or using an online research platform, people need a place to gather. Multimedia Bulletin Boards and Webcam Groups are still ripe for tech issues, so going with providers who offer significant support is both wise and costly.

Research Services (e.g., discussion guide design, moderate, report)

Expert researchers put in the hours to design studies that will yield reliable data and reveal keen insights. Research expertise is needed to conduct any focus group , but the amount of time required will vary. Bulletin boards and Webcam groups require the most time and attention, while chats are the most time and energy efficient. In-person groups means everyone has to travel, and you’ll also incur ancillary facility costs for food and administrative help.

When figuring costs, consider the volume and quality of conversation that results from each of the four group interview methods listed.

In both in-person and webcam focus groups, only one person can speak at a time, yet bulletin boards and online chats enable everyone to talk simultaneously. This multi-synchronous response maximizes the volume and depth of data you can receive in the same amount of time.

Also consider the fact that in-person and webcam conversations provide helpful facial cues, yet boards and chats prompt more candid responses from participants.

Bottom line? There’s no easy answer. The options available for conducting group interviews each have their pros and cons for different situations. Checkout average CPI for each method in this post.

Before you pick your platform and plow ahead, consider first taking stock of your research needs. You may find a perfect fit in a more budget-friendly method!

Contact InsideHeads for a free assessment, +1(877)-In-Heads.

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Who Provides the Best Marketing Research Platforms?

When conducting marketing research online, it’s important to understand and implement the technology required for your target market. So who do you tap for the best research platforms: a company who knows technology, or a company who knows research?

Let’s look closer at what makes the best online marketing research platforms successful:

Mobile FriendlyMobile Research Studies

Today, online research studies need to be mobile responsive, while also accommodating older technology (some people still use desktop computers, it’s true.) While reported estimates vary, it’s safe to say that most of your online survey respondents will see it first on a smartphone.

Seamless Access

Platforms also need to be easy for all possible respondents to understand and use. With so much invested in recruiting, why send prospects to a survey that might not work? The best data collection, whether quantitative (surveys) or qualitative (online focus groups & IDIs), comes from research platforms that work seamlessly on any device, O/S, or browser.

Affordable

If you have to blow your entire budget on technology, we’ll just call that misdirected funds. The most expensive technology comes from fat tech firms who hang their hat on staying relevant and being “agile”. The best technology comes from companies who understand the market and custom design robust platforms with stable, time-tested code that eliminates the need for expensive user support. Tools like these are the secret weapons of seasoned researchers.

For your next online marketing research study, consider a company that understands technology and research. InsideHeads conducts marketing research and designs & develops the best marketing research platforms to do it correctly. From programming to presentations, InsideHeads has been conducting successful online marketing research studies since 1998.

Give us a call, you’ll like what you hear.   +1(877)-IN-HEADS

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Online Chat Focus Groups, Limiting?

(Originally published June, 2015)

I’ve heard more than one respected professional tell me that online chat focus groups do not allow for a significant depth of response and that respondents provide short, top of mind answers of limited value.

InsideHeads Participant view of an online focus group in real-timeWith thousands of notches on our online focus group belt, we can soundly report that participants provide as much detail and depth as requested. The critcal elements of success lie with a skilled interviewer and a well designed discussion guide.

When the moderator asks a question to a group responding only via text, some respondents will answer right away, then follow that up with detail in a separate comment, while others will type the whole answer before hitting send. However they answer, it is surprisingly intuitive to follow the collective conversation as it scrolls on the screen, and even easier on the back-end to pull what you need from the transcripts.

When pulling key quotes for your report, simply combine any “choppy” answers from a single respondent so you have the full picture of what the participant actually conveyed.

InsideHeads online focus group research participantFor example, a discussion about a new plastic storage container prompted a multitude of separate responses from a single participant over the course of several minutes. When pulled together, the brevity builds and begins to tell the full story:

“The containers are great… the attached lids… we have an office full of  the old lids, no bottoms… the new containers stack well… labels don’t fall off… [I use the new containers for] storing everything here and at home that fits… [before I discovered these containers] I struggled with cardboard boxes we assembled ourselves… we can’t use the cardboard for long term storage… falls apart.”

-Kim, 35, male, IL

If you’re curious what a synchronous online focus group via text is like, look no further than this recorded InsideHeads session here.

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My Virtual Focus Facility from InsideHeadsQualitative Research Consultant? You can do this!

From preparing a proposal to finishing the report, InsideHeads specialists provide custom online qualitative research training for moderators at your convenience.

Work one-on-one with an experienced online moderator who will design and execute a custom course that meets your goals and experience.

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