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Which Online Qual Research Method Has the Lowest CPI?
Calculating cost-per-interview (CPI) of different qualitative research methods can be an eye-opening exercise. Excluding recruiting and incentives, which vary, we can estimate typical costs of…
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When Did Online Qual Begin?
The moment people could connect and communicate online, researchers were there. In the beginning the research was technical, paving the way for a vast network…
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Who Provides the Best Marketing Research Platforms?
When conducting marketing research online, it’s important to understand and implement the technology required for your target market. So who do you tap for the…