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The Language of Time
How Time Language Shapes What People Buy (and Why It Matters) We like to think consumers make logical choices, but what if something as simple…
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Quant or Qual
How to choose the best method for your research study Quantitative and qualitative research are both scientific methods for data collection and analysis. They can…
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Wait, What?
Do you ever hear a word that you pronounce differently than others? Do you make note? Ask? Give a rat’s patootie? Another hobby of mine…