“Jennifer Dale has been conducting online focus groups since 1998. She has done it all — recruitment, moderating, reports, etc. She has vast knowledge and experience. Taking that experience, she developed her own focus group technology (VFF), automating many of the functions that she used to do by hand. The VFF has great features, including easy access to de-identified screener data, a “back room” where clients can observe and send messages during the group, pre-loading of all exhibits and URLs for ease of showing them to participants, the ability to display the responses on a full screen, and an instant transcript. Her reports show her analytical skills. Also, she rents the VFF to other moderators, and provides them with step-by-step tools to help them recruit, manage and distribute incentives to participants. I recommend her highly.”