Every year, all members of the Qualitative Research Consultant’s Association (QRCA) are invited to convene at the national conference. With so many research industry conferences to choose from, why is the annual QRCA event always top of my list?
Because it’s worth it.
The cost of my annual membership and the one-time conference fee is nominal compared to the value I derive from the experience, both personally and professionally.
Since becoming a member of QRCA in 2006, I’ve missed just two annual conferences and have no plans to miss another. Each year, I joyfully eject myself from the office and immerse myself in a pool of peeps interested in how humans do what they do and why humans think what think.
The QRCA conference is not your typical annual bash, with a slew of pushy sales presentations. Instead, topics and speakers are heavily vetted, ensuring each conference includes the most relevant, useful, and inspiring learning sessions. Dedicated vendors support the conference by displaying and demonstrating the newest tools and technology for qualitative research. And members open their arms, from a distance if necessary, to welcome you fondly into the fold.
For all who are QRCA or want to be, looking forward to seeing you in-person in San Diego January 19-21, 2022!
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