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Take Note
Do you have notes everywhere? Sticky notes? Napkin scribbles? Thoughts to remember? It’s OK. Really. If you’re one of those people who writes notes by…
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Boost Attendance
As a researcher, I conduct a lot of interviews. Some are one-on-one, or “individual” and others are in groups. Some interviews use video, some use…
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Tell Me Three Things
A respected and beloved colleague in marketing research, Jeff Walkowski, recently published a book, Mr. Online’s Playbook, full of suggestions for better interviewing when you’re…