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AI is Rewiring Consumer Behavior
Categories: Blog
A recent study from Boston Consulting Group and Moloco shows that marketers aren’t just talking about AI anymore, they’re bracing for seismic shifts in how…
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The Marketing of Omission
Some people like golf, I like finding marketing mistakes. I read cereal boxes, Ikea instructions, the fine print on the 12-pack of Bounty paper towels.…
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I’m Not Old, I’m Long
Categories: Blog
How to Market a Product’s Age When it comes to products, age is a fact. But how you describe that age? That’s where perception starts…