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Tips and Joy
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insideheads online marketing research blog posts
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Which Online Qual Research Method Has the Lowest CPI?
Calculating cost-per-interview (CPI) of different qualitative research methods can be an eye-opening exercise. Excluding recruiting and incentives, which vary, we can estimate typical costs of…
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When Did Online Qual Begin?
The moment people could connect and communicate online, researchers were there. In the beginning the research was technical, paving the way for a vast network…