Think beyond a single Board Discussion or Chat Group, consider easily adding one or more of these elements before, during or after your online discussions:
- Moderator video intro
- Shopping assignment via mobile video
- Collage-making experiences & emotions
- Sorting and ranking questionnaires
- Online diary or journal exercise
- Mobile ethnography study
- Live product testing before the discussion
- In-depth Interviews via phone or web
- Online projectives with image selection, word association, and role play
- And whatever your research design requires!
See also:
