Calculating cost-per-interview (CPI) of different qualitative research methods can be an eye-opening exercise. Excluding recruiting and incentives, which vary, we can estimate typical costs of different methods.
CPI estimates below assume:
- 4 focus groups
- focus facility & support
- project management
- moderator fees (guide design, interviews, & analysis)
In-Person Groups – Face to Face in Real Time
6-8 Participants for 2 hours
Average CPI $650
Multi-Media Bulletin Board Over Time
15-20 Participants for 3-5 days
Average CPI $353
Text Chat in Real Time
15-20 Participants for up to 2 hours
Average CPI $191
Webcam (Video Chat) in Real Time
3-5 Participants for up to 2 hours
Average CPI $988
Contact InsideHeads for a free estimate on your next online marketing research study. Call +1-877-In-Heads or email info@insideheads.com.