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Research Project: Living Organ Donations
Imagine if you had to find blood before you could have a surgery. What would you do? Where would you start? This is the situation…
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Why are Some Marketing Research Studies Doomed to Fail?
Regardless how you intend to get your data, the first few steps to achieving success are often brushed over or pushed aside on the way…
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Which Online Qual Research Method Has the Lowest CPI?
Calculating cost-per-interview (CPI) of different qualitative research methods can be an eye-opening exercise. Excluding recruiting and incentives, which vary, we can estimate typical costs of…