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Why are Some Marketing Research Studies Doomed to Fail?
Regardless how you intend to get your data, the first few steps to achieving success are often brushed over or pushed aside on the way…
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Which Online Qual Research Method Has the Lowest CPI?
Calculating cost-per-interview (CPI) of different qualitative research methods can be an eye-opening exercise. Excluding recruiting and incentives, which vary, we can estimate typical costs of…
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Best In Show Awards
InsideHeads received an honorable mention for Best Event Experience at the first annual Quirk’s Event earlier this year at the Brooklyn Marriott in NY, out…