Tag: tips & joy

Which Online Qual Research Method Has the Lowest CPI?

Calculating cost-per-interview (CPI) of different qualitative research methods can be an eye-opening exercise. Excluding recruiting and incentives, which vary, we can estimate typical costs of different methods.

CPI estimates below assume:

  • 4 focus groups
  • focus facility & support
  • project management
  • moderator fees (guide design, interviews, & analysis)

In-Person Groups – Face to Face in Real Time

6-8 Participants for 2 hours

Average CPI $650

Multi-Media Bulletin Board Over Time

15-20 Participants for 3-5 days

Average CPI $353

Text Chat in Real Time

15-20 Participants for up to 2 hours

Average CPI $191

Webcam (Video Chat) in Real Time

3-5 Participants for up to 2 hours

Average CPI $988

Contact InsideHeads for a free estimate on your next online marketing research study. Call +1-877-In-Heads or email info@insideheads.com.

More Tips

Best In Show Awards

InsideHeads ad in Quirk's Marketing Research Review
See our ad in Quirk’s

(Originally Posted May, 2015)

The votes are in! Out of nearly a hundred exhibitors, InsideHeads received an honorable mention for Best Event Experience at the first annual Quirk’s Event earlier this year at the Brooklyn Marriott in NY. The Best in Show awards came from responses collected in the event app and the post-event survey to attendees.

InsideHeads at the Quirk's Event
Event attendee displays her digital caricature from InsideHeads

With the 2nd Quirk’s Event already scheduled for the same bat time, same bat channel, InsideHeads is doing some advanced planning as well. Stay tuned for more fun and fabulousness from InsideHeads at the 2016 event February 23-24!