Super Bowl Solar Surprise

Go Chiefs! And go Usher! Super Bowl 58 did not disappoint.

Perhaps you pondered where all the electricity for the whole endeavor was coming from. 621,000 solar panels, to be exact. And that’s a number Las Vegas can take to the bank. With over 300 sunny days per year, the area is prime for receiving and storing solar energy.

And the high environment score isn’t all passive. Allegiant Stadium team members actively collect all the used rubber pellets from the turf for recycling. Tiny bits add up to more than 46 tons of rubber since counting began. The smell must be serious.

Score one for Mother Nature!

More Tips & Joy

Take Note

Do you have notes everywhere? Sticky notes? Napkin scribbles? Thoughts to remember? It’s OK. Really.

If you’re one of those people who writes notes by hand, technology is here to help. You can continue to jot down ideas that are then digitized into typed, searchable form.

Moleskin & Neo Smartpen use their own special pen and paper to digitize your handwritten notes.

Wacom Smartpad and Bamboo Slate digitize your writing and doodles using a highly sensitive tablet on which any kind of paper or pen can be used.

Livescribe uses a special pen to digitize both your vocalized and handwritten notes.

Evernote and One Note are platforms that can convert written words inside to text, which covers everything from written notes to typed documents to wine labels – whatever printed items you want to easily recall at a future time.

How do you decide which tools, if any, to buy?

More Tips & Joy

Break Time

As humans, we make hundreds of choices throughout the day. Drive here. Eat this. Answer that. We choose where to be, when to be there, and what we’re going to do when we get there. Many of us live in this cycle of decisions like we’re running in a hamster wheel.

Taking a break from work is proven to benefit your outcome, as well as your outlook. Like this guy. Be more like this guy.

More Tips & Joy

Step Away from The Work

Did you know that taking a break from a task is just as important as practicing a task? Tally one for the break-takers, water cooler visitors, and coffee pot fillers.

Stepping away requires your brain to fire differently, allowing it process what you have actively been doing. Our brains compress memories and then replay them in our heads faster than if we were actively conducting the same activity.

So next time you’re practicing that important presentation and desperate to learn it all quickly, step away and do what the NIH calls “wakeful rest”, because your brain continues to practice. In fact, it learns at a faster rate than if you continued to slog through. Nice!

So take a moment. You deserve it. Your brain’s got this.

More Tips & Joy

The Game of Would You Rather

If you have ever had the chance to mull this game over with children or adults, I assume you found yourself chuckling at the very least as you consider the most absurd against the even more absurd.

I learned of this game a few years ago while road tripping with my aunt, who learned it from her students. She teaches first grade. My expectations were low.

The game begins by somebody either reading from the Would You Rather books (which I dare point out come in Large Print) by author Dan Gilden, or simply making up absurd options, like: Would you rather have knives for fingers or clubs for hands. What?! Yep. That’s the game. Think about it. This is serious. Clearly I’m clubbing it.

To play effectively, each person must weigh the options presented and essentially decide which would be the least offensive to themselves and/or others. The key to the game is to get the other players to explain their answer, revealing fears and preferences you would not have learned otherwise.

While playing the game made for a great road trip, with laughter so hard I needed to snort in order to survive the inhale, it also makes a great interview question. The options presented can be real or absurd, but if they’re on-topic, you may find yourself uncovering more than you expected: the true gems of marketing research.

Have you ever asked questions this way? What’s your favorite Would You Rather question?

More Tips & Joy

Boost Attendance

As a researcher, I conduct a lot of interviews. Some are one-on-one, or “individual” and others are in groups. Some interviews use video, some use audio, and others are group text chats with or without a visual component. Regardless of the means of communication, all human research has the same challenge: recruiting.

Filtering, validating, and setting expectations for the right people is THE most important part of any research study. That’s true whether you’re seeing them in-person or working with them online.

The final chapter to recruiting is go time – the reason you paid a recruiter in the first place. Your participants need to show up!

So what will help make that happen? As a marketing researcher who has been working online since 1996, I’ve relied on these tips that have stood the test of time:

  1. A thoughtful + clear agenda with time commitments everyone sticks to
  2. Manageable objectives, only bite what team members can chew.
  3. Short meeting time commitments. Keep it simple + such.
  4. Start on the half hour. More people will show. It’s weird.

CNBC reported that researchers at YouCanBook.Me revealed the best time and day to have a meeting, and the results are sort of surprising. It’s obviously not Monday or Friday, I can tell you that from personal experience.

Reporter Logan Hailey offers some tips to run a highly effective meeting, all good ideas. Especially now, with the massive increase in virtual meetings and uncomfortable Zoom waves. Zoom themselves has some meeting tips for their own platform, and there are dozens of other means to connect that may suit you, including GoTo/Join.me, WebEx, GoogleMeet, FaceTime and more.

More Tips & Joy

Tell Me Three Things

A respected and beloved colleague in marketing research, Jeff Walkowski, recently published a book, Mr. Online’s Playbook, full of suggestions for better interviewing when you’re not in-person. Available on Amazon, a great buy. Happy new year to you, you deserve it.

I opened my cherished copy and randomly flipped to page 99. Not surprisingly, I found myself agreeing wholeheartedly with Tip E-30, where Jeff explains how to encourage participants to respond more in a bulletin board (asynchronous) environment. His tip, and I’m paraphrasing, is to specifically request the amount of response you’re seeking by literally asking for X# of reasons detailed, or Y# ideas explained, rather than “Why did you like or not like it” or “What else can you think of”. As a moderator of bulletin boards, I can assure you, probing is painfully required in order to get participants talking, so this tip is ahead of the game right out of the gate. Love it.

What tips for interviewing, online or in-person, do you find most useful?

More Tips & Joy

Keeping the Peace

From interviews to family table conversations, here are some ways to keep the calm and carry on

Indeed has put together a nice list, much of which involves listening and focusing on the person(s) with whom you’re speaking. People loooove to talk about themselves, so this is a nice parlor trick if you haven’t already figured it out. An abundance of conversation starters from Readers Digest here claim to make you more interesting.

If you’re like me, you remember names the way others remember license plates, so I repeat the person’s name over and over to myself after being introduced, hopefully silently. This doesn’t always work. What do you do?

Asking people questions about themselves, particularly ones that require an explanation or at least something beyond a simple yes or no response is a guaranteed winner. By getting them to talk more, you have more info to mine when asking follow-ups.

Listening was clearly dropped from the American academic curriculum, so a reminder to STFU while also paying attention to their answer.

My personal tip when in a group network? Ask and learn about one, maybe two, people at a time. More than that and you missed your calling as a game show host.

More tips provided by Indeed seem obvious, but you’d be amazed how many people don’t put them into their own practice. Basic advice like:

  • Introduce yourself (people appreciate not having to ask)
  • Say something about yourself (ideally a shared experience)
  • Ask for (or offer to) help

The latter surprised me at first, but makes sense when you realize that people like to be able to help (and appear to help) as much as they love talking about themselves. Get them talking about themselves and how they’ve helped, sit back with the cocktail nuts. Humans are fascinating.

Here’s to smooth sailing on your next opening sentence!

Yam or Sweet Potato?!

Answer: Not the same

Sweet potatoes are prevalent in the Americas and come in a number of varieties of substance and sweetness. These are typically the orange colored ones, though you might see them in purple and other colors.

Yams, on the side of the tubular continuum, are common in Africa and are more fibrous and whiter on the inside than a sweet potato. In fact, you likely have never seen a Yam.

Bonus Tip: Best Scalloped Sweet Potato Dish: 3 easy ingredients. You got this.

More Tips & Joy

Why are Some Marketing Research Studies Doomed to Fail?

Regardless how you intend to get your data, the first few steps to achieving success are often brushed over or pushed aside on the way to the finish line. Before identifying the best means of engagement, it’s critical to clearly define both the research objective and the target audience.

  • Where you’re going and why
  • Who you need to interview and why.

Like a beacon of light, a well considered objective propels a project purposely forward to the finish line. Without it, findings flail and resulting recommendations are at risk.

Knowing who to interview to achieve the objective must also be clearly defined. Recruiting appropriate participants starts with a client conversation to identify  demographic, lifestyle, and behavioral attributes of prospective participants. Well designed, unbiased screening questionnaires and extensive identity verification procedures ensure accurate and effective recruiting.

Despite the simplicity of this secret sauce, InsideHeads surveyed research buyers on LinkedIn and discovered “actionable insights” to be “most desired”, yet also “rarely achieved”.

InsideHeads clients always receive pointed recommendations. Born from a deep understanding of both data collection and strategic direction, InsideHeads delivers intelligent insights that will move your unique initiatives forward.

More Tips