“Jennifer Dale at InsideHeads is a top notch professional who has a great online focus group software application.”
Great Online Focus Group Software
Tag: online focus groups
Best Online Focus Group Tools
“Check with Jennifer Dale at InsideHeads for the best online focus group tools that provide quality insights quickly and cost-effectively. We’ve used her for several online focus group projects over the last year. Her online platform is very easy to use, and she’s a terrific moderator.”
Online Focus Groups Since 1998
“Jennifer Dale has been conducting online focus groups since 1998. She has done it all — recruitment, moderating, reports, etc. She has vast knowledge and experience. Taking that experience, she developed her own focus group technology (VFF), automating many of the functions that she used to do by hand. The VFF has great features, including easy access to de-identified screener data, a “back room” where clients can observe and send messages during the group, pre-loading of all exhibits and URLs for ease of showing them to participants, the ability to display the responses on a full screen, and an instant transcript. Her reports show her analytical skills. Also, she rents the VFF to other moderators, and provides them with step-by-step tools to help them recruit, manage and distribute incentives to participants. I recommend her highly.”
Experience With Online Focus Groups
“Jennifer Dale, from Inside Heads, has a lot of experience with online focus groups and is as smart, strategic and as quick as they come. She’s even developed a platform for other moderators to use. Highly recommend her.”
Online Chat Focus Groups, Limiting?
(Originally published June, 2015)
I’ve heard more than one respected professional tell me that online chat focus groups do not allow for a significant depth of response and that respondents provide short, top of mind answers of limited value.
With thousands of notches on our online focus group belt, we can soundly report that participants provide as much detail and depth as requested. The critcal elements of success lie with a skilled interviewer and a well designed discussion guide.
When the moderator asks a question to a group responding only via text, some respondents will answer right away, then follow that up with detail in a separate comment, while others will type the whole answer before hitting send. However they answer, it is surprisingly intuitive to follow the collective conversation as it scrolls on the screen, and even easier on the back-end to pull what you need from the transcripts.
When pulling key quotes for your report, simply combine any “choppy” answers from a single respondent so you have the full picture of what the participant actually conveyed.
For example, a discussion about a new plastic storage container prompted a multitude of separate responses from a single participant over the course of several minutes. When pulled together, the brevity builds and begins to tell the full story:
“The containers are great… the attached lids… we have an office full of the old lids, no bottoms… the new containers stack well… labels don’t fall off… [I use the new containers for] storing everything here and at home that fits… [before I discovered these containers] I struggled with cardboard boxes we assembled ourselves… we can’t use the cardboard for long term storage… falls apart.”
-Kim, 35, male, IL
If you’re curious what a synchronous online focus group via text is like, look no further than this recorded InsideHeads session here.
Online Focus Groups Have Really Helped Our Clients
“I really like the advance thinking and post-thinking of InsideHeads in their market research – and their quick thinking in the middle of their online focus group studies. Online focus groups have really helped our clients understand what is inside the heads of their customers – and it has helped create better websites and branding programs.”
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InsideHeads is Willing to Go the Extra Mile
“Working with InsideHeads was a relief in comparison to other companies we have worked with in the past. InsideHeads was professional and willing to go the extra mile to produce an exceptional product.”
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Pioneers of Online Research
“Jennifer knew her business and was incredible to work with. After LiveWorld tried for awhile to offer online market research it really became a robust offering once Jennifer and Amy Yoffie at Research Connections became involved. Jennifer is truly one of the pioneers of online research!!”
Jennifer Dale is a Pure Joy to Work With
“InsideHeads brings solid experience, creative solutions and focused execution to all of their projects. Jennifer Dale a pure joy to work with and her insights and fresh ideas make any project more effective than you can imagine. InsideHeads has added an entirely new level to our offering.”
Responsive, Detailed + Easy to Work With
“I worked directly with InsideHeads on a focus group that we recently executed with the non-profit organization where I am employed. InsideHeads was very responsive, detailed, and easy to work with throughout the entire process. We had a very tight turnaround time that was met without issue. The execution of the project, from securing participants to developing the questions, to leading the group discussion occurred in a quick and efficient manner. This would not have happened without InsideHeads’s help. I would highly recommend InsideHeads!”