Qual-Online, The Essential GuideInsideHeads Articles and Books

What every researcher needs to know about conducting qualitative research interviews via the web.

How Sex Surveys Launched Qualitative Research

A young Marian Salzman dives into the lives of AOL members in 1992 and launches an industry.

How to Recruit to Online Focus Groups

Tips for recruiting to online qualitative research projects

Diary of an Online Focus Group

Day to day account of an online focus group project, from recruiting through report.

Finding Bouquets of Consumer Insight in Acres of Wildflowers

How Qualitative Researchers listen, explore and gain insights from Social Media

Advisory Boards

Benefits of Online Qual

Bulletin Board Groups

Case Studies

Chat Focus Groups

Client Testimonials


In-Depth Interviews (IDIs)

Online Focus Groups

Online Moderator Training


Social Media Listening

Virtual Focus Facilities – Platforms + Apps

Web Surveys

Webcam Interviews + Focus Groups

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