Decision is done. Take the cannoli.

Before you seal that deal, pop that proposal, or make that big career move, leave the cannoli until your task is done.

According to researchers, hunger is associated with advantageous decision making. Participants fasted overnight and in the morning, scientists served some of them breakfast, and others were forced to wait. All of the participants took the Iowa Gambling Task, a psychological test based on gambling that simulates real-life decision making. When the results were in, stomach rumblers performed better overall. You can even take the test yourself, because there’s an app for that.

See our ad in Quirk’s Marketing Research Review

See our ad in Quirk’s Marketing Research Review.

Congratulations! You are both curious and attentive, and for that you shall be rewarded.

A surprise gift has your name on it, where shall we send it?

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