“Speed, accuracy, and the feedback we needed from InsideHeads… who could ask for anything more?!”
“Right off the bat InsideHeads offered great insight into how to improve our questionnaire. They had the survey up and running on the Web quickly and we were able to obtain quality data faster online than traditional offline research methods. InsideHeads understood our objective, which was evident in the well-written report they provided soon after data collection. The timely data we received from InsideHeads was truly actionable.”
“Once we nailed down the research objective, InsideHeads handled everything. My staff and I were able to observe the group discussions online remotely and discuss the results immediately among ourselves online. We received the transcripts right after the group, and InsideHeads soon delivered a well-organized report, including participant quotes to support each finding. The customer feedback InsideHeads was able to mine was very helpful in our business planning.”
“Jennifer Dale is a pioneer in the online survey industry. It’s rare to find someone with such a thorough understanding of the business, so dedicated to her work and responsive to her customer’s requirements.”
“Check with Jennifer Dale at InsideHeads for the best online focus group tools that provide quality insights quickly and cost-effectively. We’ve used her for several online focus group projects over the last year. Her online platform is very easy to use, and she’s a terrific moderator.”
“Jennifer Dale has been conducting online focus groups since 1998. She has done it all — recruitment, moderating, reports, etc. She has vast knowledge and experience. Taking that experience, she developed her own focus group technology (VFF), automating many of the functions that she used to do by hand. The VFF has great features, including easy access to de-identified screener data, a “back room” where clients can observe and send messages during the group, pre-loading of all exhibits and URLs for ease of showing them to participants, the ability to display the responses on a full screen, and an instant transcript. Her reports show her analytical skills. Also, she rents the VFF to other moderators, and provides them with step-by-step tools to help them recruit, manage and distribute incentives to participants. I recommend her highly.”
Business behavior can be very telling. InsideHeads identified these 5 business trends to watch that will affect market research.
If it’s not clear yet, social media is here to stay. The human desire to socialize and engage with others online gives savvy businesses the chance to collect feedback that is immediate, trusted, and free. Lengthy questionnaires have given way to quick polls, as attention spans of respondents wither down to seconds. Gone with consumer attention is the long term strategic planning that traditionally accompanies good marketing research. With the immediate feedback mechanism of today’s social media, businesses can (and do) post questions and problems to receive rich, real-time results. Smart brands looking towards the future are designing their virtual space with an eye on conducting more marketing research via social media.
Choice is everywhere these days and showing no signs of going away. Each of us uses a device (or multiple devices) that best meets our needs. As the lines between personal and business hours blur, businesses are realizing the advantages, and challenges (e.g., security), of implementing BYOD in the workplace. Present obstacles aside, solutions are on the horizon. Because BYOD is not a trend, today it’s a right. Successful businesses will accommodate choice and offer customized solutions across all of their marketing. Lenovo’s recent decision to issue logo options for multimedia marketing is just one example of a business bending their approach to fit the mobile world. We expect to see a lot more accommodating.
Access ubiquity refers to having global, high-speed broadband available to all. Just a few years ago this would have felt like a pipe dream (pun intended), but today it’s not only feasible, it’s happening. As smartphone usage continues to rise around the globe, access ubiquity is the best thing to happen to market researchers since the pencil. Researchers who are keen to know what online research tools are available and when to use them will be well poised for future success.
Marketers today are finding the ROI of existing customers is far less than acquiring new ones. Loyalty rewards build organic (read: cheap) word-of-mouth, as customers eagerly share their joy with others online. The strategies of Walgreens and JCPenney seem right on target for future success, as we anticipate the demand for assessing the effectiveness and user experience (UX) of reward programs to rise.
Big companies like JP Morgan Chase and Coke have taken voicemail out of their communication mix. While businesses may be driving this boat, it is in direct response to a changing culture. We may not fully understand all our aversions to leaving a voice message, it’s clear text messaging and email are tangible, trackable, and preferred. If your stock portfolio happens to be heavy in automated telemarketing, you may want to give those investments a second thought. Do not leave a message at the beep.
Today’s consumer is choosing to travel light and keep their access devices within arms reach at all times. According to the Pew Research Center, approximately 2/3 of US adults use their mobile phones to access the internet and one in three (34%) go online mostly using their cell phones. This statistic is even higher among Millennial, Hispanic and African American population segments. Mobile internet access is on the move.
While businesses may be hanging on to their computer infrastructure, consumers have clearly settled into their communication comfort zone. At quitting time, even business folks who are wired to their walls at work are grabbing their mobile devices and heading out the door.
Unless (until?) a better option comes along, people are opting to travel light and keep their devices close at hand. For a growing many, mobile-ready with full featured apps are eliminating the need for a desktop computer. It’s no wonder tablets, phablets, and smartphones are in such high demand.
“Jennifer Dale, from Inside Heads, has a lot of experience with online focus groups and is as smart, strategic and as quick as they come. She’s even developed a platform for other moderators to use. Highly recommend her.”