Category: Blog

The Game of Would You Rather

If you have ever had the chance to mull this game over with children or adults, I assume you found yourself chuckling at the very least as you consider the most absurd against the even more absurd.

I learned of this game a few years ago while road tripping with my aunt, who learned it from her students. She teaches first grade. My expectations were low.

The game begins by somebody either reading from the Would You Rather books (which I dare point out come in Large Print) by author Dan Gilden, or simply making up absurd options, like: Would you rather have knives for fingers or clubs for hands. What?! Yep. That’s the game. Think about it. This is serious. Clearly I’m clubbing it.

To play effectively, each person must weigh the options presented and essentially decide which would be the least offensive to themselves and/or others. The key to the game is to get the other players to explain their answer, revealing fears and preferences you would not have learned otherwise.

While playing the game made for a great road trip, with laughter so hard I needed to snort in order to survive the inhale, it also makes a great interview question. The options presented can be real or absurd, but if they’re on-topic, you may find yourself uncovering more than you expected: the true gems of marketing research.

Have you ever asked questions this way? What’s your favorite Would You Rather question?

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Boost Attendance

As a researcher, I conduct a lot of interviews. Some are one-on-one, or “individual” and others are in groups. Some interviews use video, some use audio, and others are group text chats with or without a visual component. Regardless of the means of communication, all human research has the same challenge: recruiting.

Filtering, validating, and setting expectations for the right people is THE most important part of any research study. That’s true whether you’re seeing them in-person or working with them online.

The final chapter to recruiting is go time – the reason you paid a recruiter in the first place. Your participants need to show up!

So what will help make that happen? As a marketing researcher who has been working online since 1996, I’ve relied on these tips that have stood the test of time:

  1. A thoughtful + clear agenda with time commitments everyone sticks to
  2. Manageable objectives, only bite what team members can chew.
  3. Short meeting time commitments. Keep it simple + such.
  4. Start on the half hour. More people will show. It’s weird.

CNBC reported that researchers at YouCanBook.Me revealed the best time and day to have a meeting, and the results are sort of surprising. It’s obviously not Monday or Friday, I can tell you that from personal experience.

Reporter Logan Hailey offers some tips to run a highly effective meeting, all good ideas. Especially now, with the massive increase in virtual meetings and uncomfortable Zoom waves. Zoom themselves has some meeting tips for their own platform, and there are dozens of other means to connect that may suit you, including GoTo/Join.me, WebEx, GoogleMeet, FaceTime and more.

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Tell Me Three Things

A respected and beloved colleague in marketing research, Jeff Walkowski, recently published a book, Mr. Online’s Playbook, full of suggestions for better interviewing when you’re not in-person. Available on Amazon, a great buy. Happy new year to you, you deserve it.

I opened my cherished copy and randomly flipped to page 99. Not surprisingly, I found myself agreeing wholeheartedly with Tip E-30, where Jeff explains how to encourage participants to respond more in a bulletin board (asynchronous) environment. His tip, and I’m paraphrasing, is to specifically request the amount of response you’re seeking by literally asking for X# of reasons detailed, or Y# ideas explained, rather than “Why did you like or not like it” or “What else can you think of”. As a moderator of bulletin boards, I can assure you, probing is painfully required in order to get participants talking, so this tip is ahead of the game right out of the gate. Love it.

What tips for interviewing, online or in-person, do you find most useful?

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Finding Your Funny

I came across this online article from The Atlantic and literally LOL’d myself into a good mood. It’s a great read about the weirdness of human behavior and how we animate ourselves to accommodate new means of communication like Zoom. The author, Faith Hill, is a comical social behaviorist from whom I can’t wait to read more. Please, Faith, do more!

Faith Hill’s article put me in such a good mood, it got me thinking. A dangerous course of action, in some cases, but this time all turns out well.

I googled (can you believe that’s a verb?) what we can do to put ourselves in a good mood and that lead me down a bit of a retail rabbit hole, from which I may never fully recover. A massive amount of email spam is sure to come my way from all the self-help articles I found myself dismissing (yet clicking, damn the click!).

What I discovered beyond all the sponsored content is that mood boosting can come from anywhere and can be anything. It depends on your personal preference, which leads to limitless possibilities. From looking at calming pictures to watching cat videos.

It seems we intuitively know what will boost our mood. The key, as with most beneficial things, is to do it. Take the time and watch the cat videos. Laugh at humans failing at almost everything you can imagine. Put the laughing Chewbacca woman on auto repeat. Boost your mood and you’ll always be happy you did.

So whatever legal behavior makes up your secret sauce to getting through the day, you just keep doing it. Life is short. And life can be hard. So take that break and do what makes you happy for a moment. You just might find yourself smiling. And who doesn’t need more of that.

Please share what you do to boost your mood! The Chewbacca Mask Lady Works. Every. Time.

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Getting a Grip on Grammar

My love of words is beyond explanation. Well, actually, the love is explanation. Grammar is my jam, and my jam may be different than yours. But words… words we can nail down. Even for the things we didn’t even know had names.

That thing that mechanics lie on and use to roll under a car when doing repairs? It’s called a creeper. Makes sense, still sounds weird. And probably going out of style, as almost every repair shop these days seems to have a lift, negating the need for said creeper. Words all come from somewhere, and this one came from a patent submitted in 1916 by a man named Axel, Axel Peterson. Can’t make this up.

That paragraph mark that shows when you reveal the formatting in your Word document? OK, maybe only I do that, but I think you’ve seen it. Did you know it has a name other than paragraph mark? And that name is rather cute: pilcrow.

While words may always be swimming around my world, I began to wonder who makes the grammar rules we were taught and accept? For example, did you know two spaces between sentences is no longer considered acceptable? And that “the” has disappeared from words like hospital and university? I hear newscasters doing it. I read respected news outlets doing it. Did someone one day just start doing it differently and everyone followed? Not possible, says my mind, so I dove in.

Space Space

Apparently the two spaces between sentences makes me an old fart, says The Wall Street Journal, said the practice “made sense in the mechanical age.” Mechanical age? And Google returned “common questions” to my search like “Why do boomers put two spaces after a period?” Now I’m a boomer from the mechanical age? What is going on??

Apparently this one wasn’t a committee, but rather the gradual transition to word processing from typewriters to computers, as computers “automatically format spacing”. Well computer, you’re just a really really smart typewriter and those of us from the mechanical age are hitting space-space whether Word notes it in error or not. I want to revolt and rally around the space-space, but I admit, I just don’t have the stamina. No fighting The Man on this one.

WF?

However… let’s talk about the loss of “the” in “American” English to certain longtime, comfortable terms.

Did you know there is no global oversight body that dictates English grammar? It’s some weird cultural collective change. I know the total number of words expand and contract over time, as different ones come into popularity or devolve into archival status, but grammar, the structure of our words, changes?

I’ve heard the Brits speak this way my whole life, but I had no idea they were fighting a tacit grammar battle, and won! Have you noticed? Apparently Google hasn’t, as I couldn’t find any article about how Americans are now using the British rules, but if you listen carefully, US media has accepted the grammar change without a fight or even an argument. Just the pink slip. Or pink slip.

How do you say it?

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Travel Smarter

For some of us, it’s been awhile since we ventured out for something better. When it comes to travel in general, some silent shifts have been in play. Here are some tips for a peaceful, rejuvenating travel experience today. Because lately, the “T” in travel almost always stands for trouble.

Flying the Not So Friendly Skies

As for air travel, all I can suggest is to pack light and put on your happy face, as you’re going to need all the patience you can muster to get through it. Author Katie Way from Self.com, however, shares some excellent air travel tips, from stretching to staying hydrated.

Pedal to the Metal

For those looking for freedom that air travel seems to stifle, there’s the open road to consider. Travel & Leisure offers some helpful tips, but sadly there are still some thorns with which to contend.

With GPS practically surgically installed into our souls, getting to where you want to go has “never been easier.” That is, until the GPS navigator’s voice begins to grate on you, or contradict itself, or your phone’s GPS starts competing with your car’s, or when GPS tells you to make illegal turns you only discover when the policeman explains it to you. If you’re looking for some GPS Therapy, may I recommend this informative article from PC Magazine.

Self-driving cars simply scare the hell out of me. Maybe someday the trust will come, but until I can smooth out my relationship with my GPS, I don’t see myself giving up the wheel to technology. What do you think?

Boat? Drone? Jet Pack? How do you hope to be getting around in the future?

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Doodle Me Happy

There’s a reason kids like art class: They’re human.

While it may be common knowledge today regarding the positiviely human results of non-verbal communication, but did you know that the act of expressing yourself via art releases endorphins in that human body of yours? Beyond just feeling good, drawing can change the chemistry of your brain.

And the best news, for all of us doodlers, is that there are no rules. Go outside the lines. Use crayons and paint. Throw in some sand. Stick a cork on it. Your creative expressions need not be limited to two dimensions. Hell, go for 5.

No time to make creativity a separate class in your day? Sprinkle it into your life. For some, simply adding a new pen color to your printed calendar can make life feel like a party. Others of us need a little more to keep the work spark going, but however much sugar you want in your coffee, go for it. If work isn’t fun, life isn’t fun, and that’s just unacceptable. Thankfully, there are easy ways to make us better.

Point is, be free. If you’re like me and need to plan your spontaneity, keep a craft drawer full of scissors, glue, paint, and whatever else seems to scream “glue me” so you can be at the ready next time you need to clear the cobwebs. Because when the work wall hits, and hit it will, turn up the music and lift the lid to your personal pandora’s box of fresh ideas.

Doodle on!

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We Are All Super Human

1 Donor Can Save up to 8 + Improve up to 75 Lives

More at Donate Life America

Also seen on LinkedIn, https://www.linkedin.com/embed/feed/update/urn:li:share:7128698545490026496: “What it means when you sign up to be an organ, eye, or tissue donor.” by Katie McCallum

Some organs (like one of your two kidneys or a portion of your liver) can be donated to another human while you’re alive. Other organs, eyes, and skin are typically donated by a deceased person to help improve the lives of those left living. In a way, it’s the last, best gift someone can give. And for most of us, we can sign-up for this super ability simply by selecting “organ donor” when we renew our state-issued driver’s license. It’s all pretty fascinating. Cheers to humanity!

Organ donation improves lives, and dare I say it improves humanity. A lot of great organizations (HRSA, UNOS, AOPO, Donate Life America, National Kidney Foundation, the America Kidney Fund, Global Transplant Solutions, and more) are working to make allografts happen better and more often.

More from Penn Medicine on the subject. What do you think?

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Today’s Word: Allograft

Words from InsideHeads

Did you know, humans can donate organs, tissues, cells, etc. from their body when they are alive (yes, there are limitations), and also after death. Most deceased organ donations in America come from a generously checked “organ donor” box on the back of drivers licenses. I can’t believe I’m saying this, but God love the DMV.

Helping others by physically donating parts of yourself while alive is not for everyone. More people feel comfortable checking a remote box on a form that only applies if you’re dead. Others would give you an arm if they could. The beauty lies in in the diversity of thought and the undeniable equalizer of us all: humanoid.

For those who love words the way others love comfortable shoes, continue on. “Allo” means “other” in Greek, so making an allotransplant or allograft means the doctor is transferring human material between humans. While we may all be uniquely different, the vast majority of us are walking around with the same organ sandwich ingredients. If the liver in your body isn’t operating well enough, your life can be saved by either a living or a deceased donor. Yes, a living donor can donate a portion of their liver and the new liver grows like a flower from seed inside the recipient. And… the donor’s liver repairs itself. Crazy, right?

Donate Life America estimates that a single deceased donor can save the lives of up to 75 people. And then consider the friends and family who all love those 75 people. The exponential pain spare is off the charts.

Interested in learning a little or a lot? I’d start here to get the government’s assessment of the ordeal, then here, to see what’s happening to solve the problem. Here’s some more about what’s coming from InsideHeads.

Some surprising facts –

Bone Marrow Transplant Recipients and Donors have a national database and distribution procedure, while other organs (e.g., kidney, liver) do not.

Finding donors is managed locally and/or through the state, and operations for transplant are controlled by hospitals who promote their transplant services. Imagine if only certain hospitals could give you blood… it wouldn’t happen. So how are organs somehow able to operate as a form of currency between hospitals and insurance companies?

Rules of donor and recipient management vary by state and also obviously across the world. It is illegal in the United States to purchase an organ. We know that doesn’t stop it. We also know that hospitals do it, but they call it a service and the buyer is the insurance company. It’s all a little sticky.

Bottom line, regardless how you look at it, the problem is actually not supply. There are enough viable donors who die each year to provide those left on earth with needed life saving options. So it’s a sign-up problem? It’s a little more than that… but that sure sounds like a good place to start. Consider checking that “organ donor” box next time, and feel good about your life knowing you will be leaving the world a better place.

No pressure, but if you’re curious, here’s what’s needed in your neck of the woods.

Our questions breed more questions. What do you think?

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Crossing the Finish Line

Do you do it with everything, or just what you can?

Never giving up is a quality most of us just don’t understand.

If we could all be more like Bou Samnang from Cambodia, who, despite multiple challenges, and in front of a huge crowd, kept going. And going. And going. Her lesson to us lesser humans? Never give up. A sentence we hear, but rarely practice. Next time you want to give up, imagine doing it in front of the world. Cheers to you, Bou Samnang!

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