Sweet potatoes are prevalent in the Americas and come in a number of varieties of substance and sweetness. These are typically the orange colored ones, though you might see them in purple and other colors.
Yams, on the side of the tubular continuum, are common in Africa and are more fibrous and whiter on the inside than a sweet potato. In fact, you likely have never seen a Yam.
Bonus Tip: Best Scalloped Sweet Potato Dish: 3 easy ingredients. You got this.
Regardless how you intend to get your data, the first few steps to achieving success are often brushed over or pushed aside on the way to the finish line. Before identifying the best means of engagement, it’s critical to clearly define both the research objective and the target audience.
Like a beacon of light, a well considered objective propels a project purposely forward to the finish line. Without it, findings flail and resulting recommendations are at risk.
Knowing who to interview to achieve the objective must also be clearly defined. Recruiting appropriate participants starts with a client conversation to identify demographic, lifestyle, and behavioral attributes of prospective participants. Well designed, unbiased screening questionnaires and extensive identity verification procedures ensure accurate and effective recruiting.
Despite the simplicity of this secret sauce, InsideHeads surveyed research buyers on LinkedIn and discovered “actionable insights” to be “most desired”, yet also “rarely achieved”.
InsideHeads clients always receive pointed recommendations. Born from a deep understanding of both data collection and strategic direction, InsideHeads delivers intelligent insights that will move your unique initiatives forward.
More Tips
Calculating cost-per-interview (CPI) of different qualitative research methods can be an eye-opening exercise. Excluding recruiting and incentives, which vary, we can estimate typical costs of different methods.
CPI estimates below assume:
In-Person Groups – Face to Face in Real Time
6-8 Participants for 2 hours
Average CPI $650
Multi-Media Bulletin Board Over Time
15-20 Participants for 3-5 days
Average CPI $353
Text Chat in Real Time
15-20 Participants for up to 2 hours
Average CPI $191
Webcam (Video Chat) in Real Time
3-5 Participants for up to 2 hours
Average CPI $988
Contact InsideHeads for a free estimate on your next online marketing research study. Call +1-877-In-Heads or email info@insideheads.com.
(Originally Posted May, 2015)
The votes are in! Out of nearly a hundred exhibitors, InsideHeads received an honorable mention for Best Event Experience at the first annual Quirk’s Event earlier this year at the Brooklyn Marriott in NY. The Best in Show awards came from responses collected in the event app and the post-event survey to attendees.
With the 2nd Quirk’s Event already scheduled for the same bat time, same bat channel, InsideHeads is doing some advanced planning as well. Stay tuned for more fun and fabulousness from InsideHeads at the 2016 event February 23-24!
