Best Online Focus Group Tools

Joe Emery
Joe Emery, VP of Research + Data Insights

“Check with Jennifer Dale at InsideHeads for the best online focus group tools that provide quality insights quickly and cost-effectively. We’ve used her for several online focus group projects over the last year. Her online platform is very easy to use, and she’s a terrific moderator.”

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Online Focus Groups Since 1998

Amy Yoffie
Amy Yoffie, Writer, Innovator & Pioneer of Online Marketing Research

Jennifer Dale has been conducting online focus groups since 1998. She has done it all — recruitment, moderating, reports, etc. She has vast knowledge and experience. Taking that experience, she developed her own focus group technology (VFF), automating many of the functions that she used to do by hand. The VFF has great features, including easy access to de-identified screener data, a “back room” where clients can observe and send messages during the group, pre-loading of all exhibits and URLs for ease of showing them to participants, the ability to display the responses on a full screen, and an instant transcript. Her reports show her analytical skills. Also, she rents the VFF to other moderators, and provides them with step-by-step tools to help them recruit, manage and distribute incentives to participants. I recommend her highly.”

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Experience With Online Focus Groups

Mary Repole
Mary Repole, Owner of Epiphany Research & Marketing

“Jennifer Dale, from Inside Heads, has a lot of experience with online focus groups and is as smart, strategic and as quick as they come. She’s even developed a platform for other moderators to use. Highly recommend her.”

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Online Focus Groups Have Really Helped Our Clients

Tom Anderson
Tom Anderson, Founder of Anderson Digital 2020

“I really like the advance thinking and post-thinking of InsideHeads in their market research – and their quick thinking in the middle of their online focus group studies. Online focus groups have really helped our clients understand what is inside the heads of their customers – and it has helped create better websites and branding programs.”

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Custom Courses in Online Qualitative Research

Learn what you want and do it on your schedule

My Virtual Focus Facility from InsideHeadsQualitative Research Consultant? You can do this!

From preparing a proposal to finishing the report, InsideHeads specialists provide custom online qualitative research training for moderators at your convenience.

Work one-on-one with an experienced online moderator who will design and execute a custom course that meets your goals and experience.

Qual-Online, the Essential Guide

Schedule your training today and receive a free copy of Qual-Online, the Essential Guide.

Sign-up for Online Moderator Training

 

 

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InsideHeads is Willing to Go the Extra Mile

Angie Carron
Angie Carron, Director Account Management at Express Scripts

“Working with InsideHeads was a relief in comparison to other companies we have worked with in the past. InsideHeads was professional and willing to go the extra mile to produce an exceptional product.”

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Pioneers of Online Research

Bari Siegel
Bari Siegel, Strategic Account Executive at Groupon

“Jennifer knew her business and was incredible to work with. After LiveWorld tried for awhile to offer online market research it really became a robust offering once Jennifer and Amy Yoffie at Research Connections became involved. Jennifer is truly one of the pioneers of online research!!”

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Best In Show Awards

InsideHeads ad in Quirk's Marketing Research Review
See our ad in Quirk’s

(Originally Posted May, 2015)

The votes are in! Out of nearly a hundred exhibitors, InsideHeads received an honorable mention for Best Event Experience at the first annual Quirk’s Event earlier this year at the Brooklyn Marriott in NY. The Best in Show awards came from responses collected in the event app and the post-event survey to attendees.

InsideHeads at the Quirk's Event
Event attendee displays her digital caricature from InsideHeads

With the 2nd Quirk’s Event already scheduled for the same bat time, same bat channel, InsideHeads is doing some advanced planning as well. Stay tuned for more fun and fabulousness from InsideHeads at the 2016 event February 23-24!

Jennifer Dale is a Pure Joy to Work With

David Farmer
David Farmer, CEO & Founder of AdGiants

“InsideHeads brings solid experience, creative solutions and focused execution to all of their projects. Jennifer Dale a pure joy to work with and her insights and fresh ideas make any project more effective than you can imagine. InsideHeads has added an entirely new level to our offering.”

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Responsive, Detailed + Easy to Work With

Rachel Weiderhold
Rachel Weiderhold, Director of the Ulman Cancer Fund for Young Adults

“I worked directly with InsideHeads on a focus group that we recently executed with the non-profit organization where I am employed. InsideHeads was very responsive, detailed, and easy to work with throughout the entire process. We had a very tight turnaround time that was met without issue. The execution of the project, from securing participants to developing the questions, to leading the group discussion occurred in a quick and efficient manner. This would not have happened without InsideHeads’s help. I would highly recommend InsideHeads!”

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