Getting a Grip on Grammar

My love of words is beyond explanation. Well, actually, the love is explanation. Grammar is my jam, and my jam may be different than yours. But words… words we can nail down. Even for the things we didn’t even know had names.

That thing that mechanics lie on and use to roll under a car when doing repairs? It’s called a creeper. Makes sense, still sounds weird. And probably going out of style, as almost every repair shop these days seems to have a lift, negating the need for said creeper. Words all come from somewhere, and this one came from a patent submitted in 1916 by a man named Axel, Axel Peterson. Can’t make this up.

That paragraph mark that shows when you reveal the formatting in your Word document? OK, maybe only I do that, but I think you’ve seen it. Did you know it has a name other than paragraph mark? And that name is rather cute: pilcrow.

While words may always be swimming around my world, I began to wonder who makes the grammar rules we were taught and accept? For example, did you know two spaces between sentences is no longer considered acceptable? And that “the” has disappeared from words like hospital and university? I hear newscasters doing it. I read respected news outlets doing it. Did someone one day just start doing it differently and everyone followed? Not possible, says my mind, so I dove in.

Space Space

Apparently the two spaces between sentences makes me an old fart, says The Wall Street Journal, said the practice “made sense in the mechanical age.” Mechanical age? And Google returned “common questions” to my search like “Why do boomers put two spaces after a period?” Now I’m a boomer from the mechanical age? What is going on??

Apparently this one wasn’t a committee, but rather the gradual transition to word processing from typewriters to computers, as computers “automatically format spacing”. Well computer, you’re just a really really smart typewriter and those of us from the mechanical age are hitting space-space whether Word notes it in error or not. I want to revolt and rally around the space-space, but I admit, I just don’t have the stamina. No fighting The Man on this one.

WF?

However… let’s talk about the loss of “the” in “American” English to certain longtime, comfortable terms.

Did you know there is no global oversight body that dictates English grammar? It’s some weird cultural collective change. I know the total number of words expand and contract over time, as different ones come into popularity or devolve into archival status, but grammar, the structure of our words, changes?

I’ve heard the Brits speak this way my whole life, but I had no idea they were fighting a tacit grammar battle, and won! Have you noticed? Apparently Google hasn’t, as I couldn’t find any article about how Americans are now using the British rules, but if you listen carefully, US media has accepted the grammar change without a fight or even an argument. Just the pink slip. Or pink slip.

How do you say it?

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Travel Smarter

For some of us, it’s been awhile since we ventured out for something better. When it comes to travel in general, some silent shifts have been in play. Here are some tips for a peaceful, rejuvenating travel experience today. Because lately, the “T” in travel almost always stands for trouble.

Flying the Not So Friendly Skies

As for air travel, all I can suggest is to pack light and put on your happy face, as you’re going to need all the patience you can muster to get through it. Author Katie Way from Self.com, however, shares some excellent air travel tips, from stretching to staying hydrated.

Pedal to the Metal

For those looking for freedom that air travel seems to stifle, there’s the open road to consider. Travel & Leisure offers some helpful tips, but sadly there are still some thorns with which to contend.

With GPS practically surgically installed into our souls, getting to where you want to go has “never been easier.” That is, until the GPS navigator’s voice begins to grate on you, or contradict itself, or your phone’s GPS starts competing with your car’s, or when GPS tells you to make illegal turns you only discover when the policeman explains it to you. If you’re looking for some GPS Therapy, may I recommend this informative article from PC Magazine.

Self-driving cars simply scare the hell out of me. Maybe someday the trust will come, but until I can smooth out my relationship with my GPS, I don’t see myself giving up the wheel to technology. What do you think?

Boat? Drone? Jet Pack? How do you hope to be getting around in the future?

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Doodle Me Happy

There’s a reason kids like art class: They’re human.

While it may be common knowledge today regarding the positiviely human results of non-verbal communication, but did you know that the act of expressing yourself via art releases endorphins in that human body of yours? Beyond just feeling good, drawing can change the chemistry of your brain.

And the best news, for all of us doodlers, is that there are no rules. Go outside the lines. Use crayons and paint. Throw in some sand. Stick a cork on it. Your creative expressions need not be limited to two dimensions. Hell, go for 5.

No time to make creativity a separate class in your day? Sprinkle it into your life. For some, simply adding a new pen color to your printed calendar can make life feel like a party. Others of us need a little more to keep the work spark going, but however much sugar you want in your coffee, go for it. If work isn’t fun, life isn’t fun, and that’s just unacceptable. Thankfully, there are easy ways to make us better.

Point is, be free. If you’re like me and need to plan your spontaneity, keep a craft drawer full of scissors, glue, paint, and whatever else seems to scream “glue me” so you can be at the ready next time you need to clear the cobwebs. Because when the work wall hits, and hit it will, turn up the music and lift the lid to your personal pandora’s box of fresh ideas.

Doodle on!

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We Are All Super Human

1 Donor Can Save up to 8 + Improve up to 75 Lives

More at Donate Life America

Also seen on LinkedIn, https://www.linkedin.com/embed/feed/update/urn:li:share:7128698545490026496: “What it means when you sign up to be an organ, eye, or tissue donor.” by Katie McCallum

Some organs (like one of your two kidneys or a portion of your liver) can be donated to another human while you’re alive. Other organs, eyes, and skin are typically donated by a deceased person to help improve the lives of those left living. In a way, it’s the last, best gift someone can give. And for most of us, we can sign-up for this super ability simply by selecting “organ donor” when we renew our state-issued driver’s license. It’s all pretty fascinating. Cheers to humanity!

Organ donation improves lives, and dare I say it improves humanity. A lot of great organizations (HRSA, UNOS, AOPO, Donate Life America, National Kidney Foundation, the America Kidney Fund, Global Transplant Solutions, and more) are working to make allografts happen better and more often.

More from Penn Medicine on the subject. What do you think?

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Today’s Word: Allograft

Words from InsideHeads

Did you know, humans can donate organs, tissues, cells, etc. from their body when they are alive (yes, there are limitations), and also after death. Most deceased organ donations in America come from a generously checked “organ donor” box on the back of drivers licenses. I can’t believe I’m saying this, but God love the DMV.

Helping others by physically donating parts of yourself while alive is not for everyone. More people feel comfortable checking a remote box on a form that only applies if you’re dead. Others would give you an arm if they could. The beauty lies in in the diversity of thought and the undeniable equalizer of us all: humanoid.

For those who love words the way others love comfortable shoes, continue on. “Allo” means “other” in Greek, so making an allotransplant or allograft means the doctor is transferring human material between humans. While we may all be uniquely different, the vast majority of us are walking around with the same organ sandwich ingredients. If the liver in your body isn’t operating well enough, your life can be saved by either a living or a deceased donor. Yes, a living donor can donate a portion of their liver and the new liver grows like a flower from seed inside the recipient. And… the donor’s liver repairs itself. Crazy, right?

Donate Life America estimates that a single deceased donor can save the lives of up to 75 people. And then consider the friends and family who all love those 75 people. The exponential pain spare is off the charts.

Interested in learning a little or a lot? I’d start here to get the government’s assessment of the ordeal, then here, to see what’s happening to solve the problem. Here’s some more about what’s coming from InsideHeads.

Some surprising facts –

Bone Marrow Transplant Recipients and Donors have a national database and distribution procedure, while other organs (e.g., kidney, liver) do not.

Finding donors is managed locally and/or through the state, and operations for transplant are controlled by hospitals who promote their transplant services. Imagine if only certain hospitals could give you blood… it wouldn’t happen. So how are organs somehow able to operate as a form of currency between hospitals and insurance companies?

Rules of donor and recipient management vary by state and also obviously across the world. It is illegal in the United States to purchase an organ. We know that doesn’t stop it. We also know that hospitals do it, but they call it a service and the buyer is the insurance company. It’s all a little sticky.

Bottom line, regardless how you look at it, the problem is actually not supply. There are enough viable donors who die each year to provide those left on earth with needed life saving options. So it’s a sign-up problem? It’s a little more than that… but that sure sounds like a good place to start. Consider checking that “organ donor” box next time, and feel good about your life knowing you will be leaving the world a better place.

No pressure, but if you’re curious, here’s what’s needed in your neck of the woods.

Our questions breed more questions. What do you think?

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Crossing the Finish Line

Do you do it with everything, or just what you can?

Never giving up is a quality most of us just don’t understand.

If we could all be more like Bou Samnang from Cambodia, who, despite multiple challenges, and in front of a huge crowd, kept going. And going. And going. Her lesson to us lesser humans? Never give up. A sentence we hear, but rarely practice. Next time you want to give up, imagine doing it in front of the world. Cheers to you, Bou Samnang!

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Great Ideas Gone Wrong

When you hear a great idea, how do you know? The idea may sound great, but just because it has good intentions doesn’t mean it will work.  At the very least, a great idea should be feasible and harmless to others.

Good Intentions

Not long ago a group of dedicated volunteers in my town got together to raise money for the local rescue squad. Their idea was to print and sell drink cards that offered a free drink at each of 6 local restaurants. The drinks were valued at $36 and the cards were priced at $20, and all the local restaurants agreed to accept them. Our town is a heavy tourist destination, so cards were given as gifts to visitors to encourage them to check-out local establishments.

Lasting Damage

People bought lots of drink cards and loads of money went to the rescue squad. Success, right? Wrong. Visitors who received the gifted drink card and attempted to use it encountered restrictions and ignorance from uninformed seasonal bar staff. So while the money was made in the moment, the damage of dissing tourists is immeasurable. Vacationers not only recount bad experiences to friends and family members, today their comments on social media reach further and linger longer. Ouch.

The drink card debacle is just one small example in the shadow of a far more substantial bad idea that occurred in Flint, Michigan. Town officials saved money in the moment, but gave way to irreversible damage down the line. Hindsight… you know what they say. So what’s the takeaway?

No Repeat

I can’t help but wonder: We all learn from our own mistakes, so why can’t we also learn from the mistakes of others? Sure, big gaffes get the news, but most mistakes only enlighten the bumbler. In today’s connected world, where is the portal to deposit our lessons learned? Facebook and Instagram are filled with accomplishments, carefully selected ‘selfies’, and emotional, envy-inducing posts. Wikipedia offers us our collectively edited facts, and millions of websites push products and self-serving information. Where is the hub for all things that went horribly wrong? All the lessons of war. Of life. A virtual library of bittersweet warnings, filled with evidence of what not to do.  Or perhaps a way to tag those bits of learning amidst all that worldly web content.

With today’s technology and our tendency to share, a blunder blog sure sounds like great idea…

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5 Business Trends to Watch

Originally published June 19, 2015

Business behavior can be very telling. InsideHeads identified these 5 business trends to watch that will affect market research.

InsideHeads is the most helpful1. Crowdsourcing

If it’s not clear yet, social media is here to stay. The human desire to socialize and engage with others online gives savvy businesses the chance to collect feedback that is immediate, trusted, and free. Lengthy questionnaires have given way to quick polls, as attention spans of respondents wither down to seconds. Gone with consumer attention is the long term strategic planning that traditionally accompanies good marketing research. With the immediate feedback mechanism of today’s social media, businesses can (and do) post questions and problems to receive rich, real-time results. Smart brands looking towards the future are designing their virtual space with an eye on conducting more marketing research via social media.

happy consumers spread #goodnews about your brand2. BYOD (Bring Your Own Device)

Choice is everywhere these days and showing no signs of going away. Each of us uses a device (or multiple devices) that best meets our needs. As the lines between personal and business hours blur, businesses are realizing the advantages, and challenges (e.g., security), of implementing BYOD in the workplace. Present obstacles aside, solutions are on the horizon. Because BYOD is not a trend, today it’s a right. Successful businesses will accommodate choice and offer customized solutions across all of their marketing. Lenovo’s recent decision to issue logo options for multimedia marketing is just one example of a business bending their approach to fit the mobile world. We expect to see a lot more accommodating.

high speed internet access for all3. Access Ubiquity

Access ubiquity refers to having global, high-speed broadband available to all. Just a few years ago this would have felt like a pipe dream (pun intended), but today it’s not only feasible, it’s happening. As smartphone usage continues to rise around the globe, access ubiquity is the best thing to happen to market researchers since the pencil. Researchers who are keen to know what online research tools are available and when to use them will be well poised for future success.

InsideHeads online satisfaction-scale4. Loyalty Metrics

Marketers today are finding the ROI of existing customers is far less than acquiring new ones. Loyalty rewards build organic (read: cheap) word-of-mouth, as customers eagerly share their joy with others online. The strategies of Walgreens and JCPenney seem right on target for future success, as we anticipate the demand for assessing the effectiveness and user experience (UX) of reward programs to rise.

big businesses are eliminating voicemail5. Goodbye Voicemail

Big companies like JP Morgan Chase and Coke have taken voicemail out of their communication mix. While businesses may be driving this boat, it is in direct response to a changing culture. We may not fully understand all our aversions to leaving a voice message, it’s clear text messaging and email are tangible, trackable, and preferred.  If your stock portfolio happens to be heavy in automated telemarketing, you may want to give those investments a second thought. Do not leave a message at the beep.

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Mobile Internet Access on the Move

(Originally posted June 2015)

Today’s consumer is choosing to travel light and keep their access devices within arms reach at all times.  According to the Pew Research Center, approximately 2/3 of US adults use their mobile phones to access the internet and one in three (34%) go online mostly using their cell phones. This statistic is even higher among Millennial, Hispanic and African American population segments. Mobile internet access is on the move.

mobile internet access on the moveWhile businesses may be hanging on to their computer infrastructure, consumers have clearly settled into their communication comfort zone. At quitting time, even business folks who are wired to their walls at work are grabbing their mobile devices and heading out the door.

Unless (until?) a better option comes along, people are opting to travel light and keep their devices close at hand.  For a growing many, mobile-ready with full featured apps are eliminating the need for a desktop computer.  It’s no wonder tablets, phablets, and smartphones are in such high demand.

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