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The Marketing of Omission
Some people like golf, I like finding marketing mistakes. I read cereal boxes, Ikea instructions, the fine print on the 12-pack of Bounty paper towels.…
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The Perplexing Pimple Persiflage
Marketing trends that appear to contradict human behavior
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The Language of Time
How Time Language Shapes What People Buy (and Why It Matters) We like to think consumers make logical choices, but what if something as simple…